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PromptLab vs Attio

Build the CRM you want, or start from one made for industrial sales

Attio is the best-designed of the new AI-native CRMs: a data model you shape yourself. PromptLab is AI-native too, but built for one kind of sale. Here is where each one fits, including where Attio still wins.

Last updated 23 September 2026

The short version

Attio gives you custom objects on every plan, a free tier for three seats, and AI agents and an MCP server on every plan. Plus is $35 and Pro $79 per user a month billed annually; call intelligence and sequences need Pro.

PromptLab has the industrial sale modelled already — quotes, samples, price lists, raw materials and sales orders — with meetings recorded on every plan and WhatsApp and Telegram in a shared Inbox.

How we wrote this

We build PromptLab, so read this as a competitor's comparison. Every page under /compare follows the same rules: we name where the other product is better, we check competitor facts on their own pages and print the date, and we only describe PromptLab features that ship today.

Section by section

Data model

Attio's core idea is a CRM you shape: objects, attributes and relationships are yours to define, on every plan including Free.

PromptLab has the industrial sale modelled — quotes with line items, samples, price lists, raw materials and sales orders — and supports custom objects for the rest.

Verdict:

Attio is more flexible; PromptLab is ready sooner for a sample-and-quote sale.

Pricing

Attio is free for up to three seats. Plus is $35 and Pro $79 per user a month billed annually ($44 and $99 month to month). Sequences and Call Intelligence start at Pro, and AI features draw on a credit allowance.

PromptLab is $11.99, $23.99 or $39.99 per user a month, and meeting recording is on every plan.

Verdict:

For a team that needs recording, PromptLab costs well under half of Attio Pro per seat.

AI and MCP

Ask Attio searches records, notes, calls, emails and the web, drafts emails and updates records. Attio's hosted MCP server works with Claude, ChatGPT and Cursor on every plan.

PromptLab's assistant has 13 built-in sales skills — from meeting debriefs and pre-call prep to quote drafting — and its MCP server lets Claude and ChatGPT work with accounts, quotes and meetings.

Verdict:

Both are AI-native. Attio's AI is broader; PromptLab's is specialised for the industrial sale.

Conversations

Attio syncs email and calendars and records calls on Pro. WhatsApp and Telegram come through third-party bridges.

PromptLab records meetings on every plan and brings WhatsApp, Telegram and Slack into one shared Inbox, on the customer's record.

Verdict:

If customers message you, PromptLab keeps those conversations in the CRM without extra tools.

Where Attio is the better choice

  • You want to design your own data model from scratch.
  • You need a free plan for a small team.
  • You want an AI agent that also researches the open web.
  • Your sale is a general B2B or startup sale.

Where PromptLab is the better choice

  • Quotes, samples and price lists are the core of your sale.
  • You want meeting recording without moving to a $79 plan.
  • Your customers message you on WhatsApp or Telegram.
  • You want a CRM that fits an industrial team on day one.

PromptLab and Attio at a glance

Best for

Attio: Teams that want to design their own CRM data model

PromptLab: Industrial sales teams centred on quotes, samples and meetings

Edge: Depends

Pricing

Attio: Free for 3 seats; $35–$79 per user a month (annual)

PromptLab: $11.99–$39.99 per user a month

Edge: PromptLab

Data model

Attio: Fully custom, every plan

PromptLab: Industrial objects built in, plus custom objects

Edge: Attio

Quotes and samples

Attio: Not built in

PromptLab: Every plan

Edge: PromptLab

Call recording

Attio: Pro and above

PromptLab: Every plan

Edge: PromptLab

WhatsApp and Telegram

Attio: Third-party tools

PromptLab: Built in

Edge: PromptLab

MCP

Attio: Every plan; Claude, ChatGPT and Cursor

PromptLab: Every paid plan; Claude and ChatGPT

Edge: Depends

Frequently asked questions

Is PromptLab cheaper than Attio?

If you need call recording, yes: it's on every PromptLab plan, while Attio's starts on Pro at $79 per user a month billed annually. Attio's free plan is cheaper for a small team that doesn't need it.

Are both AI-native?

Yes. Both were built with AI in the product from the start, and both run an MCP server for Claude and ChatGPT.

Can PromptLab model custom objects like Attio?

Yes, PromptLab supports custom objects. Attio's model is more flexible; PromptLab's advantage is that the industrial objects are already built.

Does Attio support WhatsApp?

Not natively; teams connect it through third-party tools. PromptLab has WhatsApp and Telegram built in.

Attio pricing and features checked at source on 23 September 2026: Attio pricing, Attio Call Intelligence, Attio MCP server. PromptLab’s own pricing is on the pricing page and changes there first.

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