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PromptLab vs Proton.ai

Which one an industrial distributor should put in front of its sales team

Proton.ai is an AI platform for large distributors, built on top of the ERP. PromptLab is a self-serve sales CRM for the conversation side of the sale. Here is where each one fits, including where Proton still wins.

Last updated 23 September 2026

The short version

Proton.ai sits on top of the ERP — Epicor, Infor, SAP, NetSuite and more — and adds a CRM, quote and order entry from inbound emails and PDFs, pricing recommendations and e-commerce AI, trained on the distributor's own orders. It's priced by quote, with a dedicated implementation team.

PromptLab is a self-serve sales CRM for industrial teams: meetings recorded and summarised, WhatsApp and Telegram in a shared Inbox, quotes, samples and price lists, and an MCP server for Claude and ChatGPT.

How we wrote this

We build PromptLab, so read this as a competitor's comparison. Every page under /compare follows the same rules: we name where the other product is better, we check competitor facts on their own pages and print the date, and we only describe PromptLab features that ship today.

Section by section

Where the data lives

Proton.ai's strength is the ERP. Pre-built two-way connectors reach Epicor Prophet 21 and Eclipse, Infor SX.e, SAP S/4HANA and ECC, NetSuite and older AS/400 systems.

PromptLab keeps the sales conversation at the centre — meetings, messages, samples and quotes. Its ERP integration today is Acumatica.

Verdict:

For a large distributor whose sale lives in the ERP, Proton goes deeper.

Price and time to value

Proton.ai doesn't publish pricing. Each customer gets a dedicated team, including an integrations engineer, to connect the ERP; Proton says it goes live in weeks.

PromptLab publishes its prices, has a 14-day free trial, and a team can start the day it signs up.

Verdict:

PromptLab is quicker and cheaper to start; Proton is a guided project built around your ERP.

Meetings, messages and AI assistants

Proton's AI focuses on quotes, orders, pricing and e-commerce. Its product pages list no meeting recording, messaging inbox or MCP server.

PromptLab records and summarises meetings, brings WhatsApp and Telegram into a shared Inbox, and runs an MCP server so Claude and ChatGPT can use the CRM.

Verdict:

For the conversation side of the sale, PromptLab covers more.

Where Proton.ai is the better choice

  • You're a large distributor and your sale runs through the ERP.
  • You want pricing recommendations from your own order history.
  • You want quotes and orders entered from inbound emails and PDFs.
  • You want a dedicated team to connect your ERP for you.

Where PromptLab is the better choice

  • You want to start this week, with published prices.
  • You want meetings recorded, transcribed and summarised.
  • Your customers message you on WhatsApp or Telegram.
  • Your team wants to use Claude or ChatGPT with the CRM.

PromptLab and Proton.ai at a glance

Best for

Proton.ai: Large distributors whose sale runs through the ERP

PromptLab: Makers and distributors whose sale runs through conversations

Edge: Depends

Pricing

Proton.ai: Not published; by quote

PromptLab: $11.99–$39.99 per user a month

Edge: PromptLab

Setup

Proton.ai: Live in weeks, with an implementation team

PromptLab: Self-serve, 14-day free trial

Edge: PromptLab

ERP

Proton.ai: Epicor, Infor, SAP, NetSuite, AS/400 and more

PromptLab: Acumatica

Edge: Proton.ai

Quotes

Proton.ai: Drafted from inbound emails and PDFs; pricing AI

PromptLab: Quotes, samples and price lists in the CRM

Edge: Depends

Meetings

Proton.ai: None listed

PromptLab: Recorded and summarised

Edge: PromptLab

MCP and messaging

Proton.ai: None listed

PromptLab: MCP server; WhatsApp, Telegram and Slack

Edge: PromptLab

Frequently asked questions

Is Proton.ai a CRM?

Proton.ai describes itself as an AI platform for distributors that includes a CRM, alongside product data, e-commerce, quote and order entry, and pricing AI, all connected to the ERP.

How much does Proton.ai cost?

Proton.ai doesn't publish prices; they're quoted after a demo. PromptLab is $11.99–$39.99 per user a month.

How long does each take to set up?

Proton.ai says it goes live in weeks, with a dedicated implementation team. PromptLab is self-serve, with a 14-day free trial.

Which ERPs does PromptLab connect to?

Acumatica, plus two-way sync with Salesforce and HubSpot. It has no Epicor, Infor, SAP or NetSuite connector.

Proton.ai pricing and features checked at source on 23 September 2026: Proton.ai platform, Proton CRM, Proton.ai integrations. PromptLab’s own pricing is on the pricing page and changes there first.

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