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Front vs Missive: which shared inbox should you choose in 2026?

Front is a customer operations platform with ticketing and AI add-ons; Missive is a team email client. Pricing, channels, AI and CRM links compared.

Published 20 October 2026. Prices and features from each vendor's own pages.

FrontMissivevsPaid from$25/seat$14/seatWhatsAppAdd-onAI draftsAdd-onfrom $24

The short answer

FrontPaid from $25/seat

Choose it if you want ticketing alongside a shared inbox, with a path to Enterprise.

MissivePaid from $14/seat

Choose it if you want the lower price, from $14 a user a month.

PromptLabIn the CRM from $11.99/seat

Choose it if your shared inbox is for sales, and every thread belongs to a contact and a deal.

Front and Missive both let a team work from one inbox. Front is a customer operations platform with shared inboxes, ticketing and omnichannel support. Missive is a collaborative email client for teams, with internal threads and a lower price.

Below, the two are compared on price, channels, AI and CRM links. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.

Front vs Missive at a glance

With PromptLab in the third column: the same job done inside a CRM.

Front vs Missive, with PromptLab: prices and features
Checked on 20 October 2026FrontMissivePromptLab
Pricing
Free plan
Paid plans, a month$25 – $105per seat$14 – $36per seat$11.99per seat on Basic
Free trial14 days30 days
BillingBilled annuallyBilled annuallyBilled monthly
Shared inbox
Gmail and Outlook accounts
Assign conversations
Internal comments
WhatsApp in the same inboxAdd-on
AI reply draftsAdd-onFrom$24/month
CRM integrationsHubSpot, SalesforceFrom$24/monthBuilt in

Pricing: $25 to $105 against $14 to $36

Missive costs less at every step. It has three plans: Starter at $14, Productive at $24 and Business at $36. Front also has three: Starter at $25, Professional at $65 and Enterprise at $105.

Neither lists a free plan. Front gives a 14-day trial with all Professional features. Missive gives 30 days on its Productive plan. Front's Starter is limited to 10 seats and Missive's Starter to 5 users, so both push growing teams up a plan.

Email accounts and collaboration

Both connect Gmail and Outlook, and both include assignment and internal comments. Front also lets you keep an individual inbox beside the shared ones. Missive adds Exchange, iCloud and IMAP accounts, plus internal threads, collaborative drafting and internal chat.

The difference is the shape of the product. Front lists a ticketing system on every plan, Starter included. Missive stays closer to an email client, with conversations and tasks.

WhatsApp and other channels

Missive's plans connect email, SMS and social accounts, and its pricing page lists WhatsApp, Messenger and Instagram. SMS comes through Twilio, Quo or Dialpad. Front's Starter handles a single channel type. Several channels at once start on Professional at $65.

Front's native WhatsApp is an add-on on Professional and Enterprise, billed at Meta's WhatsApp costs plus a 20% admin fee. For a team that mainly wants WhatsApp beside email, Missive is the cheaper option per seat.

AI reply drafts

Missive includes its AI assistant on Productive at $24 and above. It drafts replies in the conversation. Credits cost the provider's price plus 25%, with $5 free once, or you can bring your own API key.

Front sells AI separately. Copilot, which drafts replies, is $20 a seat a month on Starter and Professional and is included in Enterprise. The Autopilot agent is an add-on on every plan, from $0.05 a conversation.

CRM integrations and rules

Front links to HubSpot and Salesforce from its Starter plan, and also lists Pipedrive and Zoho CRM. Missive lists HubSpot, Pipedrive, Salesforce, Close and Daylite, but integrations, rules and API access start on Productive at $24.

Front's plans run up to 50 seats on Professional, with SSO and SCIM there. Missive keeps SAML single sign-on and IP restrictions for Business at $36.

We make PromptLab, so here is where it fits.

Or share an inbox inside your CRM

PromptLab's inbox connects Gmail, Outlook, Exchange and other IMAP mailboxes, next to WhatsApp and Telegram. Each thread is linked to the contact and deal it belongs to.

Assign a thread to a teammate and talk it over in internal notes before you reply. There are no AI reply drafts, and it's built for sales conversations rather than a support desk.

See what's in each plan
Try PromptLab freeIncluded in PromptLab Basic, from $11.99 a user a month, with a 14-day free trial.

Which should you choose?

Choose Front if…

  • You want ticketing alongside a shared inbox, with a path to Enterprise.
  • Your team needs CRM links such as HubSpot or Salesforce from the entry plan.
  • You will run several channels at scale and can pay for AI add-ons.

Choose Missive if…

  • You want the lower price, from $14 a user a month.
  • You want WhatsApp, SMS and email in one inbox from the entry plan.
  • Your team wants AI reply drafts included from $24, with an option to bring its own key.

Choose PromptLab if…

  • Your shared inbox is for sales, and every thread belongs to a contact and a deal.
  • Buyers write on WhatsApp and Telegram as well as email.
  • You want one tool and one price for the CRM and the inbox.

Frequently asked questions

Is Missive cheaper than Front?

Yes. Missive runs from $14 to $36 a user a month and Front from $25 to $105, both billed annually. Front's AI Copilot adds $20 a seat on Starter and Professional, while Missive's assistant comes with Productive and bills AI credits at the provider's price plus 25%.

Does Front or Missive have a free plan?

Neither lists one. Front offers a 14-day free trial with all Professional features and no credit card. Missive offers a 30-day trial of its Productive plan.

Which supports WhatsApp better?

Missive lists WhatsApp among the accounts every plan can connect. Front has a native WhatsApp channel as an add-on on Professional ($65) and Enterprise, billed at Meta's costs plus a 20% admin fee.

Do Front and Missive connect to a CRM?

Both do. Front integrates with HubSpot and Salesforce on all plans. Missive lists HubSpot, Pipedrive, Salesforce, Close and Daylite, but integrations start on the $24 Productive plan.

Which has AI reply drafts?

Both. Missive's AI assistant drafts replies from Productive at $24, with credits at the provider's price plus 25%. Front's Copilot drafts replies as a $20 a seat add-on, included in Enterprise.

Is there a CRM with a shared inbox built in?

Yes. PromptLab connects Gmail, Outlook and IMAP mailboxes alongside WhatsApp and Telegram, with assignment and internal notes, on every plan from $11.99 a user a month with a 14-day free trial.

Sources

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