Front vs PromptLab: which should you use for a shared inbox in 2026?
Front is a shared inbox platform with ticketing and AI add-ons; PromptLab is a CRM with an inbox built in. Price, channels, AI and CRM links compared.
Published 20 October 2026. Prices and features from each vendor's own pages.
The short answer
FrontPaid from $25/seatChoose it if you run customer support or operations from a shared inbox, with ticketing.
Choose it if you want every email, WhatsApp and Telegram thread on the contact and deal it belongs to.
Front is a dedicated shared inbox and customer operations platform for email, SMS, WhatsApp and other channels, with ticketing and AI add-ons. PromptLab is a CRM for B2B teams that sell products, with a shared inbox built in. So the choice is a separate inbox tool beside your CRM, or the inbox inside the CRM.
Below, the two are compared on price, mailboxes and channels, assignment and comments, AI and CRM links. We make PromptLab, so every figure comes from Front's own pricing and product pages and PromptLab's pricing page, and we say where Front is stronger. Prices are per user a month, Front billed annually and PromptLab billed monthly, unless we say otherwise.
Front vs PromptLab at a glance
| Checked on 20 October 2026 | Front | |
|---|---|---|
| Pricing | ||
| Free plan | ||
| Paid plans, a month | $25 – $105per seat | $11.99 – $99per seat |
| Free trial | 14 days | 14 days |
| Billing | Billed annually | Billed monthly |
| Shared inbox | ||
| Gmail and Outlook accounts | ||
| Assign conversations | ||
| Internal comments | ||
| WhatsApp in the same inbox | Add-on | |
| AI reply drafts | Add-on | |
| CRM integrations | HubSpot, Salesforce | Built in |
Pricing: $25 to $105 against $11.99 to $99
Front's Starter is $25 a seat a month and is limited to 10 seats. Professional is $65 and limited to 50 seats, and Enterprise is $105. Annual billing shows a 24% saving, and the 14-day free trial includes all Professional features with no credit card. There is no free plan.
PromptLab is $11.99 for Basic, $23.99 for Professional and $99 for Business, billed monthly, with a 14-day free trial on Basic and Professional. Front's price buys Front alone, and its Copilot AI is $20 a seat more on Starter and Professional; PromptLab's is the whole CRM, with the inbox on Basic. A team that also pays for a CRM pays for both.
Mailboxes, channels and conversations
Front works with Microsoft 365 (Outlook) and Gmail, and individual inboxes can sit beside shared ones. Starter supports a single channel type: email, Front Chat or SMS. Professional and Enterprise support several at once. Native WhatsApp is an add-on on Professional and Enterprise, billed at Meta's WhatsApp costs plus a 20% admin fee.
PromptLab's inbox connects Gmail, Outlook, Exchange and other IMAP mailboxes next to WhatsApp and Telegram, on Basic. SMS joins on Professional with a number. Every thread is linked to its contact and deal, so a rep sees the history before replying.
Assignment, comments and AI
Both let you assign a conversation to a teammate and discuss it inside the thread. Front lists shared inboxes, assignments, tags and internal comments with shared drafts. PromptLab has assignment and internal notes on a thread.
AI is where they part. Front's Copilot, which drafts replies, is $20 a seat a month on Starter and Professional and included in Enterprise. Its Autopilot AI agent starts at $0.05 a conversation. PromptLab has no AI reply drafts in the inbox.
Where Front is stronger
Front is a customer operations platform. Every plan lists a shared inbox and a ticketing system, its channels include Front Chat, and Professional adds several channel types at once, up to five workspaces, and SSO and SCIM. PromptLab has no help-desk features or live chat.
Front also integrates with HubSpot CRM and Salesforce on all three plans, and lists Pipedrive and Zoho CRM. If your inbox serves customers and support at volume, and your CRM is elsewhere, Front is the better fit.
An inbox on the deal
In PromptLab a thread is linked to its contact and deal, so there is nothing to sync between an inbox and a CRM. Meeting notes, quotes and sales orders sit on the same deal.
That suits a sales team that answers buyers one conversation at a time. It does not turn PromptLab into a support desk.
Which should you choose?
Choose Front if…
- You run customer support or operations from a shared inbox, with ticketing.
- You want AI reply drafts through Copilot, or an AI agent through Autopilot.
- Your CRM is HubSpot or Salesforce and you want the inbox to connect to it.
Choose PromptLab if…
- You want every email, WhatsApp and Telegram thread on the contact and deal it belongs to.
- You want the inbox, quotes and orders in one CRM, priced per user.
- You want to assign threads and talk them over in internal notes without a separate tool.
Frequently asked questions
Is PromptLab a Front alternative?
For a sales team, partly. PromptLab's inbox covers Gmail, Outlook, IMAP, WhatsApp and Telegram with assignment and internal notes. It has no ticketing, SLAs, live chat or AI reply drafts.
Is Front cheaper than PromptLab?
No. Front starts at $25 a seat a month billed annually, and AI reply drafts add $20 a seat on Starter, while PromptLab starts at $11.99 billed monthly. Front's price is for Front alone, while PromptLab's includes the CRM.
Can PromptLab replace Front?
If your inbox is for sales conversations, yes. If you need ticketing, AI drafting or several support channels, Front does more.
Does Front work with a CRM?
Yes. Front integrates with HubSpot CRM and Salesforce on Starter, Professional and Enterprise, and also lists Pipedrive and Zoho CRM.
Is there a CRM with a shared inbox built in?
Yes. PromptLab connects Gmail, Outlook and IMAP mailboxes alongside WhatsApp and Telegram, with assignment and internal notes, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- Front, checked on 20 October 2026: Front pricing, Front email management, Front HubSpot integration, Front Salesforce integration
- PromptLab, checked on 20 October 2026: PromptLab pricing
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