Wati vs PromptLab: which should you use for a WhatsApp inbox in 2026?
Wati is a WhatsApp-first team inbox with broadcasts and chatbots; PromptLab is a CRM with WhatsApp, Telegram and email built in. Pricing and features compared.
Published 20 October 2026. Prices and features from each vendor's own pages.
The short answer
WatiPaid from $39/workspaceChoose it if you send WhatsApp broadcasts, up to 15,000 a month on the first plan.
PromptLabIn the CRM from $11.99/seatChoose it if you want WhatsApp, Telegram and email threads on the deal.
Wati is a WhatsApp-first team inbox with broadcasts, chatbots, and Instagram, Messenger and TikTok messaging. PromptLab is a CRM for B2B teams that sell products, with a WhatsApp inbox built in. If WhatsApp is how you sell, the question is whether it gets a platform of its own next to your CRM or lives inside the CRM.
Below, the two are compared on price, channels, broadcasts and chatbots, and CRM links. We make PromptLab, so every figure comes from Wati's own pricing and product pages and PromptLab's pricing page, and we say where Wati is stronger. Wati is priced per workspace a month, billed annually, and PromptLab per user a month, billed monthly, unless we say otherwise.
Wati vs PromptLab at a glance
| Checked on 20 October 2026 | Wati | PromptLab |
|---|---|---|
| Pricing | ||
| Free plan | ||
| Paid plans, a month | $39 – $199per workspace | $11.99 – $99per seat |
| Free trial | 7 days | 14 days |
| Billing | Billed annually | Billed monthly |
| WhatsApp inbox | ||
| Telegram | ||
| Email in the same inbox | ||
| Instagram and Messenger | ||
| WhatsApp broadcasts | ||
| Chatbots and auto-replies | ||
| CRM integrations | HubSpot, Salesforce | Built in |
Pricing: $39 to $199 against $11.99 to $99
Wati's Growth plan is $39 a month, Pro $79 and Business $199, billed annually, with a 7-day trial. Growth includes 3 users and cannot add more; Pro and Business include 5, with extra users at $24 and $59 a month. Message charges come on top, by Wati's rate card, and vary by country and template type.
PromptLab Basic, which has the WhatsApp inbox, is $11.99 a user a month; Professional is $23.99 and Business $99, with a 14-day trial on Basic and Professional. Billed yearly on both sides, Wati Growth comes to $468 for its 3 users and three PromptLab Basic users to $297. Wati's plan is the inbox alone; PromptLab's is the CRM, so a team that also pays for a CRM pays for both.
WhatsApp first, or WhatsApp with Telegram and email
Wati is built around WhatsApp. Its inbox also covers Facebook, Instagram, TikTok and a website widget, and the comparison page lists RCS, with SMS on Business. Its pricing and comparison pages list no Telegram or email channel.
PromptLab covers WhatsApp, Telegram and email in one shared inbox, each thread linked to its contact and deal. Connect a WhatsApp Business number, or a personal WhatsApp or Telegram account by scanning a QR code. There is no Instagram or Messenger.
Broadcasts and chatbots
Wati has broadcasts on every plan: 15,000 a month on Growth, unlimited on Pro and Business. Growth includes 1,000 free automation triggers a month. Advanced chatbots, team and operator routing and Astra AI Agents start on Pro, and Astra is a separately priced add-on.
PromptLab's inbox has no WhatsApp broadcasts, chatbots or auto-replies, and no AI reply drafts. You can assign a chat to a teammate and add internal notes, and a person writes every reply.
Where Wati is stronger
If you message many customers at once, Wati is stronger. Broadcasts, chatbots and AI Agents on the inbox are what it is made for, and PromptLab's inbox has no broadcasts or chatbots. Wati also covers Instagram, Messenger and TikTok.
CRM links come with the plan: Growth includes 2 CRM or commerce integrations, Pro includes 5 including HubSpot, and Business has unlimited including Salesforce. Extra WhatsApp numbers cost $29 a month each, with multiple numbers included on Business.
Sales chats, not campaigns
In PromptLab each WhatsApp thread is on the contact and the deal, next to the quote and the notes. Email and Telegram sit in the same inbox, which Wati's pages do not list.
It fits sales teams who talk to buyers one at a time. It does not fit sending a promotion to thousands of numbers.
Which should you choose?
Choose Wati if…
- You send WhatsApp broadcasts, up to 15,000 a month on the first plan.
- You want chatbots and automation triggers on the inbox.
- You also message on Instagram, Messenger and TikTok.
Choose PromptLab if…
- You want WhatsApp, Telegram and email threads on the deal.
- You sell one conversation at a time and need no broadcasts.
- You want per-user pricing from $11.99 with the CRM included.
Frequently asked questions
Is PromptLab a Wati alternative?
For a sales team talking to buyers on WhatsApp, Telegram and email, yes. For broadcasts, chatbots or Instagram and Messenger, no: Wati does those and PromptLab does not.
Is Wati cheaper than PromptLab?
Not for up to three users. Wati Growth is $39 a month for the workspace, billed annually, plus message charges; three PromptLab Basic users come to $35.97 a month billed monthly. From four users you need Wati Pro, at $79 for 5 users.
Can PromptLab replace Wati?
If you answer chats by hand and sell through WhatsApp, it can. If you run broadcasts or chatbots, it cannot.
Does Wati work with a CRM?
Yes. Growth includes 2 CRM or commerce integrations, Pro includes 5 including HubSpot, and Business has unlimited including Salesforce.
Is there a CRM with a WhatsApp inbox built in?
Yes. PromptLab's shared inbox handles WhatsApp, Telegram and email on every plan, from $11.99 a user a month, with each conversation linked to its contact and deal and a 14-day free trial.
Sources
- Wati, checked on 20 October 2026: Wati pricing, Wati plan comparison
- PromptLab, checked on 20 October 2026: PromptLab pricing
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