EZ Texting vs PromptLab: which should you use for business texting in 2026?
EZ Texting is a text marketing platform with plans sized by contact list; PromptLab is a CRM with one-to-one SMS. Price, keywords and numbers compared.
Published 20 October 2026. Prices and features from each vendor's own pages.
The short answer
EZ TextingPaid from $20/accountChoose it if you send offers or reminders to a contact list and need mass texting.
PromptLabIn the CRM from $23.99/seatChoose it if you text customers one to one, next to their calls and email.
EZ Texting is a dedicated text marketing and business texting platform, with plans sized by the contacts on your list and a team inbox. PromptLab is a CRM for B2B teams that sell products, with two-way SMS built in. You are deciding between a texting platform that sits next to your CRM and one-to-one texts kept inside it.
Below, the two are compared on price, what each can send, and numbers and integrations. We make PromptLab, so every figure comes from EZ Texting's own pricing and product pages and PromptLab's pricing page, and we say where EZ Texting is stronger. EZ Texting is priced per account a month, billed annually, and PromptLab per user a month, billed monthly, unless we say otherwise.
EZ Texting vs PromptLab at a glance
| Checked on 20 October 2026 | EZ Texting | PromptLab |
|---|---|---|
| Pricing | ||
| Free plan | ||
| Paid plans, a month | $20 – $100per account | $23.99 – $99per seat |
| Free trial | 14 days | 14 days |
| Billing | Billed annually | Billed monthly |
| Business texting | ||
| Two-way texting | ||
| Mass texting | ||
| Keywords and opt-ins | STOP and START | |
| Phone number included | 1 local, US or Canada | |
| Automated texts | ||
| CRM integrations | Salesforce, HubSpot | Built in |
Pricing: $20 to $100 against $11.99 to $99
EZ Texting has Launch at $20 a month for up to 500 contacts, Boost at $60 for 500 to 2,000 contacts and Scale at $100 for 2,000 to 50,000 contacts, all billed annually. Enterprise, for 50,000+ contacts, starts at $3,000 a month. Each of the first three includes one user and 500 credits a month, and overage credits cost $0.04, $0.035 and $0.03.
PromptLab has Basic at $11.99, Professional at $23.99 and Business at $99 a user, billed monthly. Texting is on Professional, so $23.99 a user buys the SMS and the whole CRM. A team that also pays for a CRM beside EZ Texting pays for both. Both have a 14-day free trial, and neither has a free plan.
Marketing texts or one-to-one replies
EZ Texting covers marketing as well as conversation. Every plan includes keywords, QR codes, sign-up forms, drip campaigns, keyword auto-replies, a team inbox and an open API. An SMS is 1 credit and an MMS is 3.
PromptLab's texting is one to one. It has two-way SMS in the same inbox as email, WhatsApp and Telegram, each text on its contact, with STOP and START handled. It has no mass texts, no SMS campaigns, no other keywords and no automated texts.
Number types and integrations
EZ Texting's options are a local number (10DLC), a dedicated short code, a toll-free number or a text-enabled landline. Launch includes a local number and is subject to a telecom fee, which Boost and Scale waive. Scale adds a high-speed number and an onboarding specialist.
EZ Texting lists Salesforce, HubSpot, Squarespace, Zapier and Zendesk. PromptLab's Professional plan includes one local US or Canadian number, and the CRM is built in, so there is no integration to set up.
Where EZ Texting is stronger
EZ Texting is the tool for sending to a list. Mass texts, keywords, drip campaigns and auto-replies are all on its entry plan, and PromptLab has none of them. QR codes and sign-up forms come with every plan too, and it has more number types, including short codes, toll-free and landline texting.
Replies land in a team inbox, and an open API is on every plan. A business whose texting is mainly marketing is better served by EZ Texting.
Texting inside the CRM
In PromptLab the text thread is on the contact, beside their calls and emails, and the same number handles calls. Nothing has to sync.
That fits follow-ups on live deals. It isn't built for a monthly offer sent to a list.
Which should you choose?
Choose EZ Texting if…
- You send offers or reminders to a contact list and need mass texting.
- You want keywords, QR codes, sign-up forms and drip campaigns.
- You want a short code, toll-free number or landline texting.
Choose PromptLab if…
- You text customers one to one, next to their calls and email.
- You want each text on its contact, with no sync.
- You'd rather not pay for a CRM and a texting tool separately.
Frequently asked questions
Is PromptLab an EZ Texting alternative?
For one-to-one sales texting, yes: Professional includes two-way SMS in the CRM inbox. For mass texts, keywords and campaigns, no.
Is EZ Texting cheaper than PromptLab?
For texting alone, yes. EZ Texting's Launch plan is $20 a month for the account, billed annually, with one user and up to 500 contacts, and it rises to $100 on Scale. PromptLab's Professional is $23.99 per user billed monthly, and includes the CRM.
Can PromptLab replace EZ Texting?
Only for one-to-one texting from a single US or Canadian number. If you rely on broadcasts, keywords or drip campaigns, it can't.
Does EZ Texting work with a CRM?
Yes. It lists Salesforce, HubSpot, Squarespace, Zapier and Zendesk integrations, and an open API on every plan.
Is there a CRM with business texting built in?
Yes. PromptLab's Professional plan, at $23.99 a user a month, includes two-way SMS from a local US or Canadian number, alongside calls, email and WhatsApp, with a 14-day free trial.
Sources
- EZ Texting, checked on 20 October 2026: EZ Texting pricing, EZ Texting home page, EZ Texting HubSpot integration
- PromptLab, checked on 20 October 2026: PromptLab pricing
Compare EZ Texting with
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