SimpleTexting vs EZ Texting: which business texting tool should you choose in 2026?
SimpleTexting prices by monthly texts, EZ Texting by contact list. Prices, credits, users, numbers, keywords and integrations compared side by side.
Published 20 October 2026. Prices and features from each vendor's own pages.
The short answer
SimpleTextingPaid from $23.20/accountChoose it if you send a steady number of texts a month and want to pay by volume.
EZ TextingPaid from $20/accountChoose it if you want a price set by your contact list, from $20 a month.
PromptLabIn the CRM from $23.99/seatChoose it if you text customers one to one, not in bulk.
SimpleTexting and EZ Texting both send mass texts, hold two-way conversations and run keyword opt-ins, and both price the account rather than each seat. SimpleTexting prices by the texts you send a month. EZ Texting sizes its plans by the contacts on your list.
Below, the two are compared on price, credits and users, numbers, and automation and integrations. Every figure comes from the vendors' own pricing and product pages; prices are per account a month, billed annually, unless we say otherwise.
SimpleTexting vs EZ Texting at a glance
With PromptLab in the third column: the same job done inside a CRM.
| Checked on 20 October 2026 | SimpleTexting | EZ Texting | PromptLab |
|---|---|---|---|
| Pricing | |||
| Free plan | |||
| Paid plans, a month | $23.20per account | $20 – $100per account | $23.99per seat on Professional |
| Free trial | 14 days | 14 days | |
| Billing | Billed annually | Billed annually | Billed monthly |
| Business texting | |||
| Two-way texting | |||
| Mass texting | |||
| Keywords and opt-ins | STOP and START | ||
| Phone number included | Add-on | 1 local, US or Canada | |
| Automated texts | |||
| CRM integrations | Via Zapier | Salesforce, HubSpot | Built in |
Pricing: $23.20 against $20 to $100
SimpleTexting has one plan, priced by volume. 500 texts a month is $23.20 billed annually, or $29 billed monthly, and the pricing page offers tiers up to 50,000 texts. EZ Texting has Launch at $20 a month for up to 500 contacts, Boost at $60 for 500 to 2,000 contacts and Scale at $100 for 2,000 to 50,000 contacts. Enterprise starts at $3,000 a month.
Neither has a free plan. Both offer a 14-day free trial with no credit card, and SimpleTexting adds a 30-day refund guarantee for new customers.
Credits, users and extra costs
On SimpleTexting, extra credits are billed at 5.5 cents each, and a picture message takes 3 credits. Every paid plan includes 3 users, and extra teammates cost $20 a month each. A one-time $4 carrier registration fee applies, and carrier fees are extra.
EZ Texting's Launch, Boost and Scale plans each include 6k yearly credits, which is 500 a month, and one user. Overage credits are $0.04 on Launch, $0.035 on Boost and $0.03 on Scale. Launch is subject to a telecom fee, which Boost and Scale waive. An SMS is 1 credit and an MMS is 3.
Numbers and keywords
On EZ Texting, a local number comes with Launch. Boost has a local high-volume number, and Scale has a high-volume, high-speed one with an onboarding specialist. Number options also include a dedicated short code, toll-free number or text-enabled landline.
SimpleTexting's estimate adds $10 a month for a local number, and additional numbers are $10 a month each. Local, toll-free or dedicated short code numbers are offered. Both include keywords: SimpleTexting offers unlimited text-to-join keywords, and EZ Texting includes keywords, QR codes and sign-up forms on every plan.
Automation and integrations
Both include automated texts. SimpleTexting has auto-replies and drip campaigns on every plan, and EZ Texting has drip campaigns and keyword auto-replies. EZ Texting also has a team inbox and an open API.
SimpleTexting includes Mailchimp and Zapier integrations, and connects to Salesforce and HubSpot through Zapier. EZ Texting lists Salesforce, HubSpot, Squarespace, Zapier and Zendesk, and its HubSpot integration is a certified app in the HubSpot Marketplace, so it is the closer fit for a team that works in HubSpot.
We make PromptLab, so here is where it fits.
Or text from inside your CRM
PromptLab's Professional plan includes two-way SMS from a local US or Canadian number, in the same inbox as email, WhatsApp and Telegram. Each text sits on the contact it was sent to.
Contacts who reply STOP are opted out, and START opts them back in. There are no mass texts or SMS campaigns, so it fits one-to-one sales conversations rather than broadcasts.
Which should you choose?
Choose SimpleTexting if…
- You send a steady number of texts a month and want to pay by volume.
- Your team needs 3 users on the first plan and a 30-day refund guarantee.
- You use Mailchimp or Zapier and want rollover credits.
Choose EZ Texting if…
- You want a price set by your contact list, from $20 a month.
- Your team uses HubSpot and wants a certified HubSpot app.
- You want a local number included with Launch.
Choose PromptLab if…
- You text customers one to one, not in bulk.
- You want texts next to calls, email and WhatsApp on the contact.
- You'd rather not pay for a CRM and a texting tool separately.
Frequently asked questions
Is SimpleTexting cheaper than EZ Texting?
For 500 texts a month, EZ Texting Launch is $20 and SimpleTexting is $23.20, both billed annually. SimpleTexting's estimate adds $10 for a local number, while Launch includes one.
Do SimpleTexting and EZ Texting charge per user?
Not mainly. SimpleTexting includes 3 users and charges $20 a month for each extra teammate. EZ Texting's Launch, Boost and Scale plans each include 1 user.
Does EZ Texting have a free trial?
Yes, a 14-day free trial with no credit card required. It has no free plan. SimpleTexting also offers a 14-day free trial with no credit card.
Do both support keywords and mass texts?
Yes. SimpleTexting includes mass texting and unlimited text-to-join keywords, and EZ Texting includes mass texts, keywords, QR codes and sign-up forms on every plan.
Is there a CRM with business texting built in?
Yes. PromptLab's Professional plan, at $23.99 a user a month, includes two-way SMS from a local US or Canadian number, alongside calls, email and WhatsApp, with a 14-day free trial.
Sources
- SimpleTexting, checked on 20 October 2026: SimpleTexting pricing, SimpleTexting integrations, SimpleTexting Salesforce integration, SimpleTexting HubSpot integration
- EZ Texting, checked on 20 October 2026: EZ Texting pricing, EZ Texting home page, EZ Texting HubSpot integration
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