Sales velocity calculator
Enter open deals, average deal value, win rate and sales cycle to see how much revenue your pipeline produces each day, month and quarter.
By the PromptLab team6 October 20264 min read
See how fast your pipeline turns into revenue, in dollars per day, per month and per quarter.
Sales velocity calculator
Sales velocity
$2,000/day
Opportunities × deal value × win rate ÷ cycle days
Per month (30 days)
$60,000
Per quarter (90 days)
$180,000
How to use the sales velocity calculator
Enter four numbers:
- Open opportunities: deals currently in your pipeline.
- Average deal value: what a typical won deal is worth.
- Win rate as a percentage.
- Average sales cycle in days, from first contact to closed.
The result is your sales velocity in dollars per day, plus the same figure per month (× 30 days) and per quarter (× 90 days). It's a rate, a way to see how your whole pipeline performs, not a forecast for one deal.
The formula in plain words
Velocity = opportunities × deal value × win rate ÷ cycle days.
Read it as: the value you expect to win from today's pipeline, spread over the days it takes to win it. Three things push it up (more deals, bigger deals, a higher win rate) and one pushes it down (a longer cycle).
For the concept in more depth, see what is sales velocity.
A worked example
A plastics supplier has 40 open opportunities. The average deal is worth $15,000, it wins 25% of them, and a deal takes 60 days.
- 40 × $15,000 = $600,000 of open pipeline.
- × 0.25 win rate = $150,000 expected to be won.
- ÷ 60 days = $2,500 a day.
- Per month: $2,500 × 30 = $75,000.
- Per quarter: $2,500 × 90 = $225,000.
What a good result looks like
There's no universal good number, because deal size and cycle length vary so much between a bulk chemical and a custom-blend contract. The useful comparison is your own velocity over time. If it rises quarter on quarter, the pipeline is getting healthier.
When velocity changes, look at which of the four inputs moved. A drop from a longer cycle needs a different fix from a drop in win rate.
How to improve your sales velocity
Each lever has a different effect. Take the example above and improve one input by 20%:
| Change | New velocity per day |
|---|---|
| 48 opportunities instead of 40 | $3,000 |
| $18,000 average deal instead of $15,000 | $3,000 |
| 30% win rate instead of 25% | $3,000 |
| 48-day cycle instead of 60 | $3,125 |
A shorter cycle gives slightly more because the cycle sits under the line. Here is how to pull each lever:
- More deals: keep sources steady and log every real opportunity.
- Bigger deals: offer bundles, larger pack sizes or a framework agreement.
- Higher win rate: answer quotes quickly and follow up on samples.
- Shorter cycle: find the stage where deals wait the longest. Waiting for a sample result or a quote approval is common in product sales.
Pair this with how to run a weekly pipeline review to catch stalled deals, and use the pipeline coverage calculator to check you have enough deals in the first place.
When velocity is most useful
Velocity is best as a trend line. Work it out at the end of each month and keep the four inputs beside it. When the number moves, the inputs tell you why.
It also helps you compare segments. A team that sells both standard grades and custom blends may find that the standard grades win faster, while the custom blends carry bigger orders. Run the calculator once for each and see which one earns more per day.
Frequently asked questions
What is sales velocity?
It is the amount of revenue your pipeline generates per unit of time. It combines how many deals you have, how big they are, how often you win and how long a deal takes.
Why multiply by 30 and 90?
The calculator turns the daily rate into a month and a quarter using 30 and 90 days. It's a simple approximation, so a real calendar month will differ slightly.
Should I count lost deals?
No. Open opportunities are the deals still in play. Your win rate already accounts for the ones you lose.
How do I measure my sales cycle?
Take the number of days from when a deal was created to when it was won, then average it across won deals. Use a recent period so it reflects how you sell now.
Is sales velocity a forecast?
Not exactly. It describes the rate at which your pipeline produces revenue at current numbers. A forecast looks at specific deals and dates, as in how to forecast sales.