Dialpad vs PromptLab: which should you use for sales calls in 2026?

Dialpad Sell is an outbound sales phone with AI coaching; PromptLab is a CRM with a browser dialer built in. Price, dialer, AI and numbers compared.

Published 20 October 2026. Prices and features from each vendor's own pages.

The short answer

DialpadPaid from $39/seat

Choose it if your reps dial lists and want a progressive dialer with local presence.

PromptLabIn the CRM from $23.99/seat

Choose it if you want the dialer inside the CRM, from $23.99 a user.

Dialpad is an AI communications platform, and Dialpad Sell, compared here, is its outbound sales product with real-time AI coaching. PromptLab is a CRM for B2B teams that sell products, with calling built in. The decision is whether your reps call from a sales phone next to the CRM or from the CRM itself.

Below, the two are compared on price, calls and AI, and the dialer, numbers and SMS. We make PromptLab, so every figure comes from Dialpad's own pricing and product pages and PromptLab's pricing page, and we say where Dialpad is stronger. Prices are per user a month, Dialpad billed annually and PromptLab billed monthly, unless we say otherwise.

Dialpad vs PromptLab at a glance

Dialpad vs PromptLab, with PromptLab: prices and features
Checked on 20 October 2026	Dialpad	PromptLab
Pricing
Free plan
Paid plans, a month	$39 – $79per seat	$23.99 – $99per seat
Free trial		14 days
Billing	Billed annually	Billed monthly
Sales calling
Phone numbers	1 per user	1 local, US or Canada
Call recording
Call transcripts and AI summaries
Power dialer	From$79/month
SMS from the same number
IVR and call routing
CRM integrations	Salesforce, HubSpot	Built in

Pricing: $39 to $79 against $11.99 to $99

Dialpad Sell has Essentials at $39, Advanced at $59 and Premium at $79 a user billed annually, or $49, $70 and $95 billed monthly. Premium is annual only. Those prices buy the sales phone alone, and Essentials can be tried free from the pricing page.

PromptLab has Basic at $11.99, Professional at $23.99 and Business at $99 a user, billed monthly, and calling is on Professional. So $23.99 gets the dialer and the whole CRM. A team that also pays for a CRM beside Dialpad pays for both. Neither has a free plan, and PromptLab's Basic and Professional have a 14-day trial.

What each does with a call

Dialpad Sell's Essentials includes unlimited US and Canada minutes, AI transcripts and recaps, and a year of recording and transcript retrieval. Live Coach comes with Advanced at $59, and scorecards, playbooks and a coaching hub come with Premium at $79.

PromptLab records every call on Professional, writes a transcript and a summary, and adds the action items to the contact. Calls are made from the contact's record in the browser.

Dialer, numbers and SMS

Dialpad Dialer, a progressive dialer that calls through a list and connects reps only to answered calls, comes with Sell Premium at $79. Voicemail drop and local presence dialling come with Advanced at $59. PromptLab has no power dialer and no voicemail drop.

Every Sell plan has department IVR and round-robin, longest-idle and fixed-order routing; PromptLab has no IVR or call routing. Each Dialpad user gets a direct line, and extra local and toll-free numbers are an add-on. PromptLab's Professional gives one local US or Canadian number. Dialpad includes inbound SMS and 250 outbound, pooled across the account; PromptLab has two-way SMS from the same number as calls.

Where Dialpad is stronger

Dialpad Sell is built for outbound reps. It has a progressive dialer, voicemail drop and IVR with call routing, none of which PromptLab offers, plus local presence dialling. For managers who coach from calls, it adds Live Coach on Advanced and scorecards and playbooks on Premium.

Dialpad says Sell integrates with CRMs such as Salesforce, HubSpot and Zoho, syncing call data and insights. If your CRM stays where it is, Dialpad is the phone that plugs into it.

Dialling from the CRM

In PromptLab the call, its summary and the action items are already on the contact. There is no sync to configure.

Texts arrive in the same inbox as email, WhatsApp and Telegram, each attached to its contact. It suits reps who call people they already know.

Which should you choose?

Choose Dialpad if…

Your reps dial lists and want a progressive dialer with local presence.
Your managers want live coaching, call scorecards and playbooks.
You want IVR, call routing and extra local or toll-free numbers.

Choose PromptLab if…

You want the dialer inside the CRM, from $23.99 a user.
You want every call recorded, summarised and logged on the contact.
You want calls, SMS, email and WhatsApp in one CRM.

Frequently asked questions

Is PromptLab a Dialpad alternative?

For reps who call from their CRM, yes: it has a browser dialer, recording, summaries and SMS on Professional. For power dialling or IVR, which PromptLab doesn't have, or for live coaching, choose Dialpad Sell.

Is Dialpad cheaper than PromptLab?

No, on the sales product. Dialpad Sell is $39 to $79 a user billed annually, while PromptLab's Professional is $23.99 billed monthly and includes the CRM. Dialpad's business phone, Connect, is $15 and $25 billed annually.

Can PromptLab replace Dialpad?

If you need calls, recording and SMS from one US or Canadian number, it can. If you rely on the progressive dialer, voicemail drop or call routing, it can't.

Does Dialpad work with a CRM?

Yes. Dialpad says Sell integrates with CRMs such as Salesforce, HubSpot and Zoho, syncing call data and insights.

Is there a CRM with a built-in dialer?

Yes. PromptLab's Professional plan, at $23.99 a user a month, includes a browser dialer with a local US or Canadian number, call recording, transcripts, AI summaries and two-way SMS, with a 14-day free trial.