JustCall vs Dialpad: which sales dialer should you choose in 2026?

JustCall is a phone and SMS platform with dialers and workflows; Dialpad Sell is an AI sales product. Price, dialers, SMS, recording and AI compared.

Published 20 October 2026. Prices and features from each vendor's own pages.

The short answer

JustCallPaid from $29/seat

Choose it if you want a power dialer from $49 a user, or a predictive dialer of up to 10 lines.

DialpadPaid from $39/seat

Choose it if you want live coaching from $59, below JustCall's $89 for real-time agent assist.

PromptLabIn the CRM from $23.99/seat

Choose it if your reps call customers they already work with, not long cold lists.

JustCall and Dialpad both sell AI-assisted calling to sales teams. JustCall is a phone and SMS platform with dialers, workflows and call scoring. Dialpad is an AI communications platform, and Dialpad Sell is its outbound sales product, with AI call recaps and real-time coaching.

Below, the two are compared on price, dialers and numbers, recording and AI, and SMS and routing. We use Dialpad Sell for Dialpad, because it is the sales product. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.

JustCall vs Dialpad at a glance

With PromptLab in the third column: the same job done inside a CRM.

JustCall vs Dialpad, with PromptLab: prices and features
Checked on 20 October 2026	JustCall	Dialpad	PromptLab
Pricing
Free plan
Paid plans, a month	$29 – $89per seat	$39 – $79per seat	$23.99per seat on Professional
Free trial	14 days
Billing	Billed annually	Billed annually	Billed monthly
Sales calling
Phone numbers		1 per user	1 local, US or Canada
Call recording
Call transcripts and AI summaries
Power dialer	From$49/month	From$79/month
SMS from the same number
IVR and call routing
CRM integrations	100+	Salesforce, HubSpot	Built in

Pricing: $29 to $89 against $39 to $79

JustCall's AI Communication Suite has Team at $29, Pro at $49 and Pro Plus at $89, plus a quote-only Business plan, and SalesPro in its Sales Suite. Team, Pro and Pro Plus need 2 licences. Dialpad Sell has Essentials at $39, Advanced at $59 and Premium at $79. Billed monthly, it is $49, $70 and $95.

Neither has a free plan. JustCall's trial lasts 14 days with no credit card. Dialpad Sell Essentials can be tried free, and Dialpad Connect, its phone product at $15 and $25, has a 14-day trial.

Dialers, numbers and outbound calling

JustCall includes unlimited outbound minutes in the selected region on every plan, under a fair usage policy. Its power dialer starts on Pro at $49, and SalesPro, by quote, adds a predictive dialer of up to 10 lines. Team includes local numbers in 70+ countries.

Dialpad's dialer costs more. Dialpad Dialer, a progressive dialer that connects reps only to answered calls, comes with Sell Premium at $79. Essentials covers unlimited US and Canada minutes and gives every user a direct line, and voicemail drop and local presence dialling start on Advanced at $59.

Recording, AI and coaching

JustCall records calls by team or number rules, with a transcript and a summary on every recorded call, and unlimited AI transcription minutes on every plan. Call scoring, real-time agent assist and sentiment analysis start on Pro Plus at $89.

Dialpad's entry plan has AI transcripts, recaps and 1-year recording and transcript retrieval. Live Coach starts on Advanced at $59, and AI CSAT, scorecards and playbooks start on Premium at $79. Dialpad's live coaching therefore arrives at a lower price than JustCall's.

SMS, routing and CRM integrations

JustCall includes SMS on Team (500 SMS segments, 1,000 on Pro), IVR and call menus, and 100+ CRM and data integrations. Bulk SMS campaigns and Salesforce CTI start on Pro.

Dialpad Sell includes inbound SMS, department IVR and round-robin routing on every plan, but only 250 outbound SMS, pooled across the account. Dialpad says Sell integrates with Salesforce, HubSpot and Zoho.

We make PromptLab, so here is where it fits.

Or call from inside your CRM

PromptLab's Professional plan has a dialer in the browser. You get a local US or Canadian number, call contacts from their record and take inbound calls, with voicemail for the ones you miss.

Every call is recorded, transcribed and summarised, and the action items land on the contact. Two-way SMS runs from the same number. There's no power dialer or IVR, so a team that works long call lists will still want a dedicated dialer.

See what's in each plan

Try PromptLab freeIncluded in PromptLab Professional, from $23.99 a user a month, with a 14-day free trial.

Which should you choose?

Choose JustCall if…

You want a power dialer from $49 a user, or a predictive dialer of up to 10 lines.
You want 500 SMS segments on Team and bulk SMS campaigns from Pro.
You want a 2-licence minimum and a 14-day trial with no credit card.

Choose Dialpad if…

You want live coaching from $59, below JustCall's $89 for real-time agent assist.
Your reps need voicemail drop and local presence dialling.
You also want Dialpad Connect, at $15 a user, for the rest of the business.

Choose PromptLab if…

Your reps call customers they already work with, not long cold lists.
You want every call recorded, summarised and logged on the contact without a sync.
You want calls, SMS, email and WhatsApp in one CRM.

Frequently asked questions

Is JustCall cheaper than Dialpad?

At the bottom, yes: JustCall Team is $29 a user against $39 for Dialpad Sell Essentials, both billed annually. At the top, JustCall's Pro Plus is $89 against $79 for Dialpad's Premium.

Does Dialpad have a power dialer?

Yes, on its top Sell plan. Dialpad Dialer, a progressive dialer, comes with Sell Premium at $79 a user. JustCall's power dialer starts on Pro at $49.

Does JustCall include call recording and transcripts?

Yes. JustCall records calls by team or number rules, and says every recorded call comes with a transcript and a summary. Unlimited AI transcription minutes are on every plan.

Do JustCall and Dialpad have free plans?

No. JustCall offers a 14-day free trial with no credit card. Dialpad Sell Essentials can be tried free, and Dialpad Connect has a 14-day free trial.

Is there a CRM with a built-in dialer?

Yes. PromptLab's Professional plan, at $23.99 a user a month, includes a browser dialer with a local US or Canadian number, call recording, transcripts, AI summaries and two-way SMS, with a 14-day free trial.