Attio review

We make PromptLab, a competing CRM, so treat us as an interested party. Attio's prices and features here come from its pricing, product and help pages, and we name the things it does better.

The verdict: Attio is one of the best-designed of the new AI-native CRMs, and it suits a team that wants to design its own CRM. For a company that sells products, the quotes, price lists, orders and samples aren't there, and call recording waits for the $79 plan.

What Attio does well

You define the data model. Every object, attribute and workflow is yours to design. Its data model is a blank canvas, and for a team that wants to shape its own CRM, that freedom is the whole point.

The interface is polished. Design is a large part of Attio's appeal, from its tables to its kanban views.

Up to three seats are free. A free plan for three seats lets a founder team start without paying. Paid plans run from $35 to $79 a seat a month, billed annually.

It's AI-native. Attio ships AI agents, and its own MCP server connects Claude and ChatGPT. Workflows, the API and email sync are included.

Call Intelligence covers the whole call. On Pro, calls are recorded, transcribed and summarised, with follow-up drafts and CRM autofill from the same plan.

Where Attio falls short for B2B product sales

Freedom to design means someone has to design.

• Quotes, price lists, sales orders and samples are all absent. Someone must build them as custom objects before the team can quote.
• Call recording, meeting summaries, follow-up drafts and autofill start on Pro at $79 a seat a month, billed annually. Cheaper plans don't record calls.
• No dialer.
• No WhatsApp and no Telegram. When a buyer replies on WhatsApp, the thread sits on one rep's phone.
• LinkedIn relies on third-party marketplace apps.
• Single sign-on needs the Enterprise plan.

Picture a plastics distributor with six reps. To get quotes and a price list per customer, someone would design the objects, build the views and keep them tidy as the team changes. Recording their calls means six seats on Pro, which comes to $474 a month billed annually. Six seats on our Basic plan, with recording, quotes and price lists ready, cost $71.94 a month. Attio pricing shows what the plan ladder means for a team like that.

Attio pros and cons

Pros

• Fully flexible data model
• Polished, well-designed interface
• Free for up to three seats
• AI features, agents and MCP server
• Call Intelligence on Pro

Cons

• No quotes, price lists, orders or samples
• Call recording from $79 a seat
• No WhatsApp or Telegram
• LinkedIn via marketplace
• You design and maintain the model

Who Attio suits

• Startups and small teams that want to design their own CRM.
• Companies with unusual sales structures that a ready-made model wouldn't fit.
• Teams that value design and have someone to own the data model.

Who should look elsewhere

• Manufacturers and distributors who need quotes, price lists and samples ready to use.
• Teams that want meetings recorded without moving to a $79 plan.
• Sales groups whose buyers write on WhatsApp or Telegram.

More options are in our Attio alternatives list. Attio vs HubSpot compares it with a suite, and Attio vs Pipedrive with a simpler pipeline tool.

Attio vs PromptLab at a glance

The full Attio vs PromptLab page has the row-by-row detail.

Our verdict

Choose Attio if you want to build your own CRM and enjoy it. For up to three seats it costs nothing, and the quality is real.

Choose PromptLab if you sell products and would rather start with the objects already built. Quotes, price lists, sales orders and sample tracking are ready on Basic at $11.99 a user a month, billed monthly, and meetings are recorded from the same plan.

Frequently asked questions

Is Attio free?

There is a free plan for up to three seats. Paid plans run from $35 to $79 a seat a month, billed annually.

Does Attio have quotes?

No. Quotes, price lists, sales orders and samples aren't part of Attio, so a team would have to build them as custom objects. PromptLab includes all four on every plan.

Does Attio record calls?

Yes, through Call Intelligence, but only from the Pro plan at $79 a seat a month, billed annually. PromptLab records meetings from $11.99.

Does Attio support WhatsApp or Telegram?

No. Attio syncs email but not WhatsApp or Telegram.

How do I move from Attio to PromptLab?

Export any view from Attio as CSV or Excel, then select Import on PromptLab's Accounts, Contacts or Deals list and map the columns.