Attio vs Salesforce: which CRM should you pick in 2026?
Attio is the AI-native CRM you model yourself, free for three seats; Salesforce is the platform. Price, calls, quotes and MCP compared from vendor pages.
Published 5 October 2026 · Prices and features from each vendor's own pages
Attio and Salesforce both ask you to shape the CRM yourself. Attio is an AI-native CRM built on a data model you define: every object, attribute and workflow. Salesforce Sales Cloud is a configurable platform, with Agentforce AI and AppExchange behind it.
Below, the two are compared on price, data model, quotes, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
Attio vs Salesforce at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  Attio |  Salesforce |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $35 – $79per seat | $25 – $550per seat | $11.99 – $99per seat |
| Number of plans | 4 | 5 | 3 |
| Free trial | |||
| Billing | Billed annually; free plan for 3 seats | Billed annually | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | |||
| Quotes | From$100/month | ||
| Sales orders | From$100/month | ||
| Sample tracking | |||
| Price lists | From$100/month | ||
| Meetings and calls | |||
| Meeting recording and transcripts | From$79/month | Add-on | |
| AI meeting summaries | From$79/month | Add-on | |
| AI follow-up email drafts | From$79/month | Add-on | |
| Meeting scheduler and call dialer | Add-on | From$23.99/month | |
| AI and automation | |||
| CRM fields filled in from calls | From$79/month | From$195/month | |
| Connect Claude or ChatGPT (MCP) | From$195/month | ||
| Workflow automation | |||
| API and webhooks | From$195/month | From$23.99/month | |
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | Add-on | ||
| Telegram conversations | |||
| Save LinkedIn profiles | Via marketplace | Via marketplace | |
| Privacy and security | |||
| Single sign-on (SSO) | Enterprise plan | From$99/month | |
Pricing: a free plan against five editions
Attio has a free plan for up to three seats, and its paid plans run from $35 to $79 a user a month. Salesforce Sales Cloud has five editions, from $25 to $550.
For a team of three or fewer, Attio's free plan costs less than anything Salesforce sells. Past that, the real difference is what each plan includes.
A blank canvas against a configurable platform
Attio's data model is a blank canvas, and that is its appeal. It is one of the best-designed of the new AI-native CRMs, and a team that enjoys building every object and attribute will feel at home.
Salesforce is configurable too, with custom objects, flows and AppExchange apps. That usually means an admin or an implementation partner, and the sales team waits until the build is done.
Quotes, orders and price lists
Attio has no quotes, sales orders or price lists; someone has to design them before the team can quote. Samples aren't in it either.
Salesforce has quotes, price lists and orders, from Pro Suite at $100 a user. Samples aren't modelled there either, so they need a custom object.
Call recording, AI and MCP
Attio's Call Intelligence records, transcribes and summarises calls, but only from the Pro plan at $79 a seat. The same plan fills CRM fields from calls and drafts follow-ups. Attio also has its own MCP server, on every plan.
Salesforce puts recording, summaries and follow-up drafts in Sales Engagement, a $50 add-on. CRM autofill and MCP start at $195 a user, and the API at $195. So Attio is the one with MCP on every plan, while Salesforce offers more on the quoting side.
Email, messaging and security
Both sync email. Attio has no WhatsApp or Telegram; Salesforce sells WhatsApp as an add-on and doesn't support Telegram either. LinkedIn comes through marketplace apps on both.
Workflows are included on both. Single sign-on comes with Salesforce, while Attio keeps it for the Enterprise plan.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to Attio and Salesforce
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Salesforce includes quotes, sales orders, sample tracking, price lists, meeting recording and AI meeting summaries. PromptLab has all of them on every plan, from $11.99 a user a month.
Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Quotes, price lists and orders on day one
PromptLab ships quotes, price lists, sales orders and sample tracking on the $11.99 Basic plan. They sit on the account and the deal, ready as soon as your customers are imported.
Salesforce vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full
Which should you choose?
Choose Attio if…
- You want to design your own data model, and enjoy it.
- You are three people or fewer and want a free plan.
- Call recording and MCP matter, and $79 a seat for Pro is acceptable.
Choose Salesforce if…
- You need quotes, price lists and orders from $100 a user.
- You want custom objects, flows and a large partner ecosystem.
- Single sign-on and the full set of workflows should be included from the start.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is Attio cheaper than Salesforce?
For small teams, yes: Attio is free for up to three seats and its paid plans run from $35 to $79 a user a month. Salesforce costs $25 to $550, and its call recording is a $50 add-on.
Does Attio have quotes?
No. Attio has no quotes, sales orders or price lists. Salesforce has them from Pro Suite at $100 a user a month.
Which one records sales calls?
Both. Attio's Call Intelligence records and summarises calls from the Pro plan at $79 a seat. Salesforce does it through Sales Engagement, a $50-a-user add-on.
Do Attio and Salesforce work with Claude over MCP?
Both have MCP. Attio has its own MCP server; Salesforce supports MCP from $195 a user a month.
Is there an alternative to Attio and Salesforce for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- Attio, checked on 30 September 2026: Pricing, Call Intelligence, AI, MCP server, Exporting lists and views
- Salesforce, checked on 30 September 2026: Sales Cloud pricing, Sales Engagement pricing, Agentforce MCP support