Best affordable CRM for B2B teams in 2026

The cheapest CRM is rarely the one with the lowest number on the pricing page. A $7 seat is a good deal until the quote you need is an add-on and call recording starts at $90. So we ranked on two things: the entry price, and what a B2B team that sells products pays once it needs quotes, meeting recording and a bit of automation.

Some vendors do beat PromptLab at the very bottom. HubSpot has a free CRM and a $7 Starter plan, Zoho CRM and Attio are free for three users, and Close has a $9 Solo plan. If you only need a contact list, start there. PromptLab has no free plan. Its Basic plan is $11.99 a user a month, or $99 a year, with a 14-day free trial.

The case for PromptLab is what that price includes. Prices below are each vendor's published figures, checked on 30 September 2026 (2 October for GoHighLevel) and billed as the vendor states.

What an affordable CRM needs to include

• A clear seat price. No onboarding fee, usage bill or add-on to find later.
• Quotes. If you sell products, a quote tool is not optional.
• Meeting notes. Writing up calls costs rep time, which is the biggest cost of all.
• Room to grow. The next plan up shouldn't double the price for one feature.

The best affordable CRMs at a glance

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The best affordable CRMs for B2B teams

1

PromptLab

Our pickAI-native CRM for product salesPaid plans, a month$11.99 – $99 per seat

Best for: B2B teams that sell products and want one clear price

Basic is $11.99 a user a month billed monthly, or $99 a year, and it already holds quotes, sales orders, sample tracking and customer price lists. Meeting recording, AI summaries, follow-up drafts, CRM autofill, workflow automation and the WhatsApp and Telegram Inbox are all on that plan, with Claude and ChatGPT over MCP too. Professional is $23.99 and adds unlimited autofill fields, the scheduler and dialer, webhooks and the API. There's no onboarding fee. See pricing.

2

HubSpot

Enterprise suitePaid plans, a month$7 – $150 per seat

Best for: Teams that start free and want to grow into a suite

HubSpot's free CRM and $7 Starter plan, billed annually, are the cheapest real entry points on this list, and its marketing tools are the strongest. The cost builds from there for a product team: quoting is an add-on, call recording starts at $90, and Professional and Enterprise add a $1,500 to $3,500 onboarding fee. It suits teams whose growth comes from marketing.

3

Close

Sales CRMPaid plans, a month$9 – $139 per seat

Best for: Calling teams that can live without quotes

Close's Solo plan is $9 a seat billed annually, but it has no pipeline. Pipelines start at $35 and workflows at $99. Calls, email and SMS are built in, and its AI teammate summarises calls on every plan. Quotes, samples and price lists are missing.

4

monday CRM

Sales CRMPaid plans, a month$12 – $28 per seat

Best for: Teams that want flexible boards at a low price

monday CRM runs from $12 to $28 a seat billed annually, with quotes from the $12 Basic plan. The AI notetaker, follow-up drafts, automations and email sync start on Standard at $17. Sales orders, samples and price lists aren't included.

5

Zoho CRM

Sales CRMPaid plans, a month$14 – $52 per seat

Best for: Small teams that want a free start and a full suite later

Zoho CRM is free for three users, with paid plans from $14 a seat billed annually. Quotes, orders and price books start at $23, and CRM autofill at $40. Call recording comes through marketplace apps and samples aren't modelled.

6

Pipedrive

Sales CRMPaid plans, a month$14 – $79 per seat

Best for: Simple pipelines for small sales teams

Pipedrive runs from $14 to $79 a seat billed annually, and call recording is on every plan. Automation and WhatsApp wait for Growth at $39, and quotes for Premium at $59. There are no samples, price lists or sales orders.

7

Attio

AI-native CRMPaid plans, a month$35 – $79 per seat

Best for: Tiny teams of up to three, or those who build their own CRM

Attio is free for up to three seats, and paid plans run from $35 to $79 a seat billed annually. Call recording starts on Pro at $79. Quotes, price lists and orders aren't built in, so the cost of designing them falls on you.

What a team of 10 pays for the features a product sale needs

Here are the cheapest plans that carry quotes and meeting recording, times ten seats.

The Zoho CRM figure isn't shown because recording comes through marketplace apps, and Attio has no quotes. Add HubSpot's $1,500 to $3,500 onboarding fee and the entry price tells you little about the real bill.

Where cheap plans get expensive

Three patterns show up again and again. The first is the feature cliff: a plan that looks right on the pricing page lacks the one thing you need, so you move up a tier and the per-seat price jumps. Call recording is the usual example: Attio's $35 plan becomes its $79 Pro plan, and HubSpot's $7 Starter becomes $90 Sales Hub Professional.

The second is the add-on. WhatsApp and quoting are separate charges at several vendors, and GoHighLevel bills calls, messages and AI by usage on top of $97 to $497 a month per account.

The third is the one-off fee. HubSpot lists $1,500 to $3,500 for onboarding on its upper plans, which is a real cost for a ten-person team.

Ask each vendor what your whole workflow costs, not what the first plan costs. Then compare that figure with PromptLab's $11.99 for the plan that already has it.

How we picked

We took each vendor's cheapest paid plan, then added up where quotes and recording start. We kept the free plans in view, because they matter for very small teams, and ranked them fairly. Vendors whose pricing is only by quote after a demo, like Proton.ai, couldn't be compared, so they're not listed.

Cost isn't only seat price. Our CRM cost calculator lets you model your own team. If you're choosing between several vendors, how to choose a CRM lists the other questions to ask.

Frequently asked questions

What is the cheapest CRM for a B2B team?

On sticker price, HubSpot's free CRM and $7 Starter plan, and the free plans from Zoho CRM and Attio for three users. Once you need quotes and call recording, PromptLab at $11.99 a user a month is usually the lower bill.

Is PromptLab free?

No. There is no free plan. Basic and Professional come with a 14-day free trial, and a card is required to start it.

How much is PromptLab per year?

Basic is $99 a year per user and Professional is $199 a year, or $11.99 and $23.99 a month billed monthly. Enterprise is $99 a month, or $948 a year.

Does HubSpot's free CRM include quotes?

Quoting is an add-on, now in the separate Revenue Hub, so it isn't part of the free CRM. Check its current pricing before you plan around it.

Are there hidden costs in CRM pricing?

Look for onboarding fees, add-ons for WhatsApp or quotes, and usage billing. HubSpot lists an onboarding fee on its upper plans, and GoHighLevel bills calls, messages and AI by usage.