Zoho CRM pricing

Zoho CRM is free for up to three users, and its paid plans run from $14 to $52 a user a month, billed annually. It is the value pick among the big generalists, with dozens of other Zoho apps next door.

The price climbs where a product business needs it to. Quotes, sales orders, price books and AI follow-up drafts start at $23 a user a month. Below are yearly totals for 5, 10 and 25 users, from Zoho's own pages as checked on 30 September 2026.

What does each Zoho CRM plan include?

Up to three users can run Zoho CRM free. The $14 entry plan covers the sales basics: pipelines, workflows, the API, email sync and WhatsApp. It also supports MCP, so Claude or ChatGPT can connect.

At $23 you get quotes, sales orders, price books, AI follow-up drafts and LinkedIn profile saving. CRM fields filled in from calls and single sign-on start at $40, and the top plan is $52. Zoho's wider suite of more than 50 apps, from Books to Desk, sits alongside.

Which Zoho CRM plan do you need for each feature?

A tick means the $14 entry plan has it. "From $23/month" names the cheapest plan that does. "Via marketplace" means a third-party app from Zoho's marketplace.

Notice what is missing. Sample tracking isn't built in at any tier, so samples go out untracked or on a spreadsheet. Call recording and the dialer come through marketplace telephony apps, there are no AI meeting summaries, and Telegram isn't supported. WhatsApp, on the other hand, comes with the entry plan.

How much does Zoho CRM cost for 5, 10 and 25 users?

Yearly seat totals, billed annually, at the $14 entry price and at $23, the first plan with quotes, orders and price books.

The free plan changes the maths for the smallest teams, since up to three users cost nothing. Past that, a 5-person team that needs quotes and orders pays $1,380 a year, a 10-person team $2,760 and a 25-person team $6,900.

What are Zoho CRM's hidden costs?

The figures we checked name no onboarding fee. The cost to plan for is what sits outside Zoho CRM itself. Call recording and the dialer come only through telephony apps from Zoho's marketplace, so price the app you pick before you treat the seat as the whole bill.

Then there is assembly. Zoho's breadth is its strength, but running a product sale on it can mean stitching CRM modules, marketplace telephony and other Zoho apps together, and someone has to spend the time doing it.

Zoho CRM vs PromptLab on price

Our three plans are priced per user: Basic at $11.99 a month or $99 a year, Professional at $23.99 a month or $199 a year, and Enterprise at $99 a month or $948 a year. Quotes, sales orders and price lists come with Basic. We have no free plan, and Basic and Professional start with a 14-day free trial.

Our columns are seats × $99 billed yearly, or seats × $11.99 × 12 billed monthly.

Zoho wins on free: for three users or fewer, nothing we sell beats $0. It also puts the API in its entry plan, where ours starts on Professional. Above three users, our Basic seat at $99 a year costs less than Zoho's $14 entry seat ($168 a year), and it already includes quotes, sales orders and price lists, which Zoho starts at $23 ($276 a year). We also track samples, record and summarise meetings without a telephony app, and bring Telegram into the Inbox.

Is Zoho CRM worth it for a product team?

Choose Zoho CRM if you want a free start, or if accounting and a help desk from the same vendor matter to you. Choose PromptLab if you're a B2B team that sells products: past three users you pay less per seat, and the records your deals run on come with the price. Compare Zoho CRM and PromptLab, read our Zoho CRM review or see how to migrate from Zoho CRM. Our plans are on the pricing page.

Frequently asked questions

Is Zoho CRM free?

Zoho CRM has a free plan for up to three users. Paid plans run from $14 to $52 a user a month, billed annually.

Which Zoho CRM plan has quotes?

Quotes, sales orders and price books start at $23 a user a month, billed annually.

Does Zoho CRM record calls?

Not natively. Call recording comes through telephony apps from Zoho's marketplace, and there are no AI meeting summaries.

Does Zoho CRM support WhatsApp?

Yes, from the entry plan. Telegram isn't supported.

Is PromptLab cheaper than Zoho CRM?

At entry level, yes: $11.99 a user a month against Zoho's $14 billed annually. Its free plan for three users costs less, but its quotes and price books start at $23, while we include them from $11.99.