HubSpot vs Zoho CRM: which CRM should you choose in 2026?
HubSpot is a polished marketing-led suite; Zoho CRM is the low-cost pick inside a 50-app suite. Prices, quotes, calls, AI and messaging compared.
Published 5 October 2026 · Prices and features from each vendor's own pages
HubSpot and Zoho CRM are both sold as more than a CRM. HubSpot is the polished all-in-one suite, with marketing tools few rivals match. Zoho CRM is the value pick among the big generalists, one product in a suite of more than 50 business apps.
Below, the two are compared on price, quoting, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
HubSpot vs Zoho CRM at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  HubSpot |  Zoho CRM |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $7 – $150per seat | $14 – $52per seat | $11.99 – $99per seat |
| Number of plans | 4 | 4 | 3 |
| Free trial | |||
| Billing | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed annually | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | |||
| Quotes | Add-on | From$23/month | |
| Sales orders | From$23/month | ||
| Sample tracking | |||
| Price lists | From$23/month | ||
| Meetings and calls | |||
| Meeting recording and transcripts | From$90/month | Via marketplace | |
| AI meeting summaries | |||
| AI follow-up email drafts | From$90/month | From$23/month | |
| Meeting scheduler and call dialer | Via marketplace | From$23.99/month | |
| AI and automation | |||
| CRM fields filled in from calls | From$90/month | From$40/month | |
| Connect Claude or ChatGPT (MCP) | |||
| Workflow automation | |||
| API and webhooks | From$23.99/month | ||
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | Add-on | ||
| Telegram conversations | |||
| Save LinkedIn profiles | From$150/month | From$23/month | |
| Privacy and security | |||
| Single sign-on (SSO) | From$150/month | From$40/month | From$99/month |
Pricing: free tiers, then very different ceilings
Both have a free way in. HubSpot's Smart CRM is free, and Zoho CRM is free for up to three users. On paid plans, HubSpot starts at $7 a seat a month on Starter and runs to $150; Zoho CRM runs from $14 to $52 across four plans.
HubSpot's Professional and Enterprise plans carry a one-off onboarding fee of $1,500 to $3,500. The features that cost extra differ on each, as the sections below show.
Quotes, orders and price lists
Zoho CRM covers more of the paperwork of a product sale. Quotes, sales orders and price books all start at $23 a user a month. HubSpot moved quoting into Revenue Hub, a separate product sold on top of Sales Hub, and has no sales orders or price lists.
Neither tracks product samples. Zoho does not model them at any tier, and HubSpot does not either, so a team that sends trial batches keeps that list elsewhere.
Calls, meetings and AI
HubSpot records and transcribes calls from Sales Hub Professional at $90 a seat. The same plan drafts follow-up emails and fills CRM fields from calls, and AI meeting summaries are included from the entry plan.
Zoho's call recording comes through telephony apps from its marketplace, and it offers no AI meeting summaries. Follow-up drafts start at $23, and filling CRM fields from calls starts at $40. Both support MCP for connecting Claude or ChatGPT.
Breadth: marketing against a wider app suite
HubSpot's marketing automation goes far beyond a sales CRM, which is why it wins when marketing and sales must run in one suite.
Zoho's strength is the other kind of breadth: more than 50 apps, from Books to Desk, so a company can take accounting, a help desk and CRM from one vendor at a low price. Workflows, the API and email sync are in the entry plan on both.
Messaging, LinkedIn and security
WhatsApp works inside Zoho CRM on its entry plan, while on HubSpot it is an add-on. Neither supports Telegram.
Saving LinkedIn profiles starts at $23 on Zoho and $150 on HubSpot. Single sign-on starts at $40 on Zoho and on HubSpot's $150 tier.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to HubSpot and Zoho CRM
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither HubSpot nor Zoho CRM includes quotes, sales orders, sample tracking, price lists, meeting recording and AI follow-up drafts. PromptLab has all of them on every plan, from $11.99 a user a month.
Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Samples, quotes and orders on the first plan
On our $11.99 Basic plan, quotes, sales orders, price lists and sample tracking all sit on the account and the deal. Before quoting, a rep can see which samples went out.
Zoho CRM vs PromptLab, in full
Every meeting recorded from the first plan
We record meetings on every plan, in over 100 languages. By the time the call ends, the summary is written, the follow-up email is drafted and the deal is up to date.
HubSpot vs PromptLab, in full
Which should you choose?
Choose HubSpot if…
- Marketing and sales should run in one suite.
- You'll use HubSpot's marketing tools alongside the CRM.
- You want call recording and AI follow-ups and can pay from $90 a seat.
Choose Zoho CRM if…
- You want accounting, a help desk and CRM from one vendor at a low price.
- You need quotes, sales orders and price books from $23 a seat.
- You want WhatsApp inside the CRM and a top plan at $52.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is Zoho CRM cheaper than HubSpot?
Mostly, yes. Zoho CRM is free for up to three users and paid plans run from $14 to $52 a user a month, against $7 to $150 for HubSpot Sales Hub, which also adds a $1,500–$3,500 onboarding fee on Professional and Enterprise. HubSpot's $7 Starter plan is the one cheaper entry price.
Which has quotes and sales orders, HubSpot or Zoho CRM?
Zoho CRM has quotes, sales orders and price books from $23 a user a month. HubSpot sells quoting in the separate Revenue Hub and has no sales orders or price lists.
Does Zoho CRM record calls?
Only through telephony apps from its marketplace, and it has no AI meeting summaries. HubSpot records and transcribes calls from Sales Hub Professional at $90 a seat.
Do HubSpot and Zoho CRM support WhatsApp and Telegram?
WhatsApp works inside Zoho CRM and is an add-on on HubSpot. Neither supports Telegram.
Is there an alternative to HubSpot and Zoho CRM for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)
- Zoho CRM, checked on 30 September 2026: Pricing, Features, WhatsApp integration, MCP