GoHighLevel vs Proton.ai: which CRM should you choose in 2026?

GoHighLevel is an agency marketing platform priced per account; Proton.ai is an ERP-driven assistant for distributors, priced by quote. Compared side by side.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

GoHighLevelPaid from $97/account

Choose it if you run funnels, websites and campaigns for several clients.

Proton.aiPaid from By quote

Choose it if you are a distributor with an ERP and a large catalogue.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

GoHighLevel and Proton.ai are built for different customers. GoHighLevel is an all-in-one marketing platform for agencies, with funnels, websites, campaigns, a CRM and AI agents. Proton.ai is a platform for distributors that plugs into the ERP and tells reps who to call and what to sell.

Below, the two are compared on price, who each is built for, quotes and orders, calls and AI, and messaging. Every figure comes from the vendors' own pages. GoHighLevel is priced per account, not per seat; Proton.ai doesn't publish a price.

GoHighLevel vs Proton.ai at a glance

With PromptLab in the third column, so you can see where it fits.

GoHighLevel vs Proton.ai, with PromptLab: prices and features
Checked on 2 October 2026 and 30 September 2026	GoHighLevel	Proton.ai	PromptLab
Pricing
Paid plans, a month	$97 – $497per account	Custom pricing	$11.99 – $99per seat
Number of plans	3	1	3
Free trial
Billing	Plus usage for calls, messages and AI	Priced by quote after a demo	Billed monthly
Import from CSV and Excel	CSV only
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	Paid per minute
AI meeting summaries	Via Fathom
AI follow-up email drafts	Via workflows
Meeting scheduler and call dialer			From$23.99/month
AI and automation
CRM fields filled in from calls	Chats only
Connect Claude or ChatGPT (MCP)
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations	$10/month add-on
Telegram conversations
Save LinkedIn profiles
Privacy and security
Single sign-on (SSO)	Agency Pro, OIDC only		From$99/month

Pricing: $97 to $497 an account against a quote after a demo

GoHighLevel shows three plans, from $97 to $497 a month per account, with usage for calls, messages and AI billed on top. It offers a free trial.

Proton.ai doesn't publish prices. You book a demo, talk through your ERP, catalogue and setup, and get a quote afterwards. There's no free trial, so there's nothing to compare until you've spoken to its team.

An agency platform against a distributor platform

GoHighLevel is made for agencies. Client sub-accounts, funnels, websites and campaigns sit inside the plans, with rebilling and SaaS Mode built in. A distributor would use a small part of it.

Proton.ai starts from the ERP instead. It connects to systems from SAP and NetSuite to AS/400 green screens, and handles catalogues as large as 500,000 SKUs. Reps see who is due to reorder and what to offer.

Quotes, orders and records

Proton.ai has both quotes and sales orders, fed by the ERP. GoHighLevel can send estimates and invoices, but has no sales orders.

Neither tracks samples or keeps customer price lists. On GoHighLevel, sales orders join them in a spreadsheet next to the CRM.

Calls, meetings and AI

GoHighLevel records calls on its own phone system, billed per minute, with transcription extra. It has a dialer, takes meeting summaries from a Fathom integration, and supports MCP so Claude or ChatGPT can connect.

Proton.ai has no call recording, meeting summaries, dialer or MCP. It does draft follow-up emails and fill CRM fields from calls, and its assistant, Pronto, helps reps prepare and log notes by voice. GoHighLevel only partly matches that: its drafts run through workflows and its autofill covers chats only.

Messaging, automation and sign-on

Both include workflows, an API and email sync. WhatsApp is a $10 a month add-on on GoHighLevel and isn't supported on Proton.ai. Neither supports Telegram or LinkedIn profile saving.

GoHighLevel's single sign-on needs Agency Pro and supports OIDC only. Proton.ai has none.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither GoHighLevel nor Proton.ai includes sample tracking, price lists, meeting recording, AI meeting summaries, WhatsApp and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.

Built for a product sale, not a marketing funnel
We're built around how industrial sales work: accounts with several buyers, long deals, quotes and samples, repeat orders. The pipeline, the account and the paperwork are the product, not one module of many.
GoHighLevel vs PromptLab, in full
Prepared before the meeting, recorded during it
PromptLab writes a brief before each meeting, then records and transcribes it in over 100 languages. Afterwards you get the summary, a follow-up email draft and CRM fields filled in from the call.
Proton.ai vs PromptLab, in full
Samples, price lists and sales orders on the deal
We keep sample requests and results, customer price lists, quotes and sales orders on the account and the deal, on every plan. When a buyer asks where the sample is, the answer is on the record.
GoHighLevel vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose GoHighLevel if…

You run funnels, websites and campaigns for several clients.
You want a dialer, MCP and a free trial before you commit.
You'd rather see a price range than wait for a quote.

Choose Proton.ai if…

You are a distributor with an ERP and a large catalogue.
Reps need reorder prompts and sales orders in the CRM.
You want follow-up drafts and CRM autofill from calls built in.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

How much does Proton.ai cost compared with GoHighLevel?

GoHighLevel starts at $97 a month per account, up to $497, plus usage for calls, messages and AI. Proton.ai doesn't publish prices: you get a quote after a demo, so a direct comparison isn't possible until you ask.

Does Proton.ai have a free trial?

No. GoHighLevel offers one, but Proton.ai prices by quote after a demo and has no free trial.

Which has sales orders, GoHighLevel or Proton.ai?

Proton.ai. It has quotes and sales orders, while GoHighLevel can send estimates and invoices but has no sales orders.

Do GoHighLevel and Proton.ai record calls?

GoHighLevel records calls on its phone system, billed per minute, with transcription extra. Proton.ai has no call or meeting recording.

Is there an alternative to GoHighLevel and Proton.ai for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.