GoHighLevel vs HubSpot: which CRM should you choose in 2026?
GoHighLevel is an agency platform priced per account plus usage; HubSpot is a per-seat suite with a free CRM. Pricing, calls, AI and messaging compared.
Published 5 October 2026 · Prices and features from each vendor's own pages
GoHighLevel and HubSpot both bundle a CRM with marketing tools, but they are sold in different ways. GoHighLevel is an all-in-one marketing platform for agencies, with funnels, websites, SMS and email campaigns, a CRM and AI agents, sold per agency account with client sub-accounts. HubSpot is a per-seat suite with a free CRM at its centre.
Below, the two are compared on how they are priced, quoting, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages. HubSpot is priced per user a month, billed annually; GoHighLevel is priced per account a month, plus usage.
GoHighLevel vs HubSpot at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 2 October 2026 and 30 September 2026 |  GoHighLevel |  HubSpot |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $97 – $497per account | $7 – $150per seat | $11.99 – $99per seat |
| Number of plans | 3 | 4 | 3 |
| Free trial | |||
| Billing | Plus usage for calls, messages and AI | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed monthly |
| Import from CSV and Excel | CSV only | ||
| Sales management | |||
| Deal pipelines | |||
| Quotes | Add-on | ||
| Sales orders | |||
| Sample tracking | |||
| Price lists | |||
| Meetings and calls | |||
| Meeting recording and transcripts | Paid per minute | From$90/month | |
| AI meeting summaries | Via Fathom | ||
| AI follow-up email drafts | Via workflows | From$90/month | |
| Meeting scheduler and call dialer | From$23.99/month | ||
| AI and automation | |||
| CRM fields filled in from calls | Chats only | From$90/month | |
| Connect Claude or ChatGPT (MCP) | |||
| Workflow automation | |||
| API and webhooks | From$23.99/month | ||
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | $10/month add-on | Add-on | |
| Telegram conversations | |||
| Save LinkedIn profiles | From$150/month | ||
| Privacy and security | |||
| Single sign-on (SSO) | Agency Pro, OIDC only | From$150/month | From$99/month |
Pricing: per account against per seat
GoHighLevel has three plans, from $97 to $497 a month per account, with unlimited users. Calls, messages and AI are billed by usage on top. HubSpot's paid Sales Hub plans run from $7 to $150 a seat a month, and its Smart CRM is free.
Which is cheaper depends on team size. A large team spread over one GoHighLevel account can pay less per head, while a small team may pay less on HubSpot's seat prices. HubSpot's Professional and Enterprise plans also add a one-off onboarding fee of $1,500 to $3,500.
An agency platform against a sales-and-marketing suite
GoHighLevel is organised around an agency and its client sub-accounts, with funnels, websites, campaigns, a phone system and AI agents in one product. For an agency running marketing for many clients, that is the point.
HubSpot is also a suite, with marketing tools that few rivals match, but it is sold per seat to the company using it. If marketing and sales must run together inside one business, that is the closer fit.
Quotes and orders
GoHighLevel includes quotes in its entry plan, and can send estimates and invoices. HubSpot moved quoting into Revenue Hub, a separate product sold on top of Sales Hub.
Neither has sales orders, customer price lists or sample tracking, so a team selling products keeps those outside the CRM on both.
Calls, meetings and AI
GoHighLevel records calls on its own phone system, billed per minute. For video meetings it relies on a Fathom integration, follow-up drafts come through workflows, and filling CRM fields from calls covers chats only.
HubSpot includes meeting summaries from its entry plan, with call recording, follow-up drafts and CRM autofill from Sales Hub Professional at $90 a seat. Both support MCP, so Claude or ChatGPT can connect to the CRM.
Messaging, import and security
WhatsApp is a $10 a month add-on on GoHighLevel and an add-on on HubSpot. Neither supports Telegram. Saving LinkedIn profiles is not offered on GoHighLevel and starts at HubSpot's $150 tier.
Data import on GoHighLevel is CSV only. Single sign-on comes with Agency Pro, OIDC only, on GoHighLevel and with HubSpot's $150 tier.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to GoHighLevel and HubSpot
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither GoHighLevel nor HubSpot includes sales orders, sample tracking, price lists, meeting recording, AI follow-up drafts and CRM fields filled in from calls. PromptLab has all of them on every plan, from $11.99 a user a month.
Built for a product sale, not a marketing funnel
We're built around how industrial sales work: accounts with several buyers, long deals, quotes and samples, repeat orders. The pipeline, the account and the paperwork are the product, not one module of many.
GoHighLevel vs PromptLab, in full
Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Samples, price lists and sales orders on the deal
We keep sample requests and results, customer price lists, quotes and sales orders on the account and the deal, on every plan. When a buyer asks where the sample is, the answer is on the record.
GoHighLevel vs PromptLab, in full
Which should you choose?
Choose GoHighLevel if…
- You are an agency running marketing for many clients.
- You want funnels, websites, campaigns and a phone system in one product.
- You want unlimited users on one account and can budget for usage fees.
Choose HubSpot if…
- Marketing and sales should run together inside one company.
- You want to start on a free CRM and pay per seat as you grow.
- You want meeting summaries from the entry plan and a clear seat price.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is GoHighLevel cheaper than HubSpot?
It depends on team size. GoHighLevel starts at $97 a month per account with unlimited users, plus usage for calls, messages and AI. HubSpot's CRM is free and Sales Hub starts at $7 a seat a month, so a small team often pays less on HubSpot and a large one on GoHighLevel.
Is GoHighLevel a CRM?
It includes one, inside a wider marketing platform for agencies: funnels, websites, campaigns, a phone system and AI agents, sold per agency account with client sub-accounts.
Which records sales calls?
Both, in different ways. GoHighLevel records calls on its own phone system, paid per minute. HubSpot records and transcribes calls from Sales Hub Professional at $90 a seat.
Do GoHighLevel and HubSpot support WhatsApp and Telegram?
WhatsApp is a $10 a month add-on on GoHighLevel and an add-on on HubSpot. Neither supports Telegram.
Is there an alternative to GoHighLevel and HubSpot for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- GoHighLevel, checked on 2 October 2026: Pricing, AI product pricing, Phone system pricing, Estimates, Exporting contacts, Fathom in workflows, MCP server, Single sign-on
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)