HubSpot vs Proton.ai: which CRM should you choose in 2026?

HubSpot is a marketing-led suite with a free CRM and public prices. Proton.ai is an ERP-driven CRM for distributors, priced by quote. Compared side by side.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

HubSpotPaid from $7/seat

Choose it if you want marketing and sales in one suite, starting from a free CRM.

Proton.aiPaid from By quote

Choose it if you're a distributor and want ERP data to drive who your reps call next.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

HubSpot and Proton.ai are built for different buyers. HubSpot is a polished all-in-one suite: a free CRM, marketing tools few rivals match and published prices. Proton.ai is an AI platform for distributors that plugs into the ERP and tells reps who to call and what to sell.

Below, the two are compared on price, quotes and orders, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages; HubSpot prices are per seat a month, billed annually, unless we say otherwise.

HubSpot vs Proton.ai at a glance

With PromptLab in the third column, so you can see where it fits.

HubSpot vs Proton.ai, with PromptLab: prices and features
Checked on 30 September 2026	HubSpot	Proton.ai	PromptLab
Pricing
Paid plans, a month	$7 – $150per seat	Custom pricing	$11.99 – $99per seat
Number of plans	4	1	3
Free trial
Billing	Billed annually, plus a $1,500–$3,500 onboarding fee	Priced by quote after a demo	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes	Add-on
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$90/month
AI meeting summaries
AI follow-up email drafts	From$90/month
Meeting scheduler and call dialer			From$23.99/month
AI and automation
CRM fields filled in from calls	From$90/month
Connect Claude or ChatGPT (MCP)
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations	Add-on
Telegram conversations
Save LinkedIn profiles	From$150/month
Privacy and security
Single sign-on (SSO)	From$150/month		From$99/month

Pricing: $7 to $150 against a quote after a demo

HubSpot publishes four plans. The CRM itself is free, and paid Sales Hub plans run from $7 a seat a month, billed annually, to $150 for the top plan. Professional and Enterprise also carry a one-off onboarding fee of $1,500 to $3,500, and there's a free trial.

Proton.ai doesn't publish prices. You book a demo, talk through your ERP and catalogue, and get a quote afterwards. There's no free trial, so a straight price comparison isn't possible until you've done that.

A marketing suite against an ERP-fed assistant

HubSpot's strength is breadth. Its marketing automation goes well beyond a sales CRM, so a company that wants inbound marketing and sales in one place gets both.

Proton.ai's strength is depth in one trade. It reads from systems such as SAP, NetSuite and AS/400 green screens, then tells a rep who to call, what to sell and who is due to reorder, across catalogues as large as 500,000 SKUs.

Quotes and orders

Proton.ai is ahead here. Quotes and sales orders are part of the platform, fed by the ERP. HubSpot sells quoting through Revenue Hub, a separate product on top of Sales Hub, and has no sales orders.

Neither tracks samples or keeps price lists. A distributor sending trial batches will record them somewhere else in both cases.

Calls, meetings and AI

Proton.ai doesn't record meetings and has no AI summaries. It does draft follow-up emails and fill CRM fields from calls, and its assistant, Pronto, helps reps prepare and log notes by voice.

HubSpot includes meeting summaries from the entry plan, but call recording, follow-up drafts and CRM autofill start on Professional at $90 a seat. HubSpot also supports MCP, so Claude or ChatGPT can connect to it. Proton.ai has no MCP server.

Messaging, LinkedIn and security

Neither supports Telegram. WhatsApp is an add-on on HubSpot and isn't offered by Proton.ai. LinkedIn profile saving and single sign-on both wait for HubSpot's $150 plan, while Proton.ai has neither.

Both sync email, run workflows and offer an API. HubSpot also includes a call dialer, and Proton.ai doesn't.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither HubSpot nor Proton.ai includes sample tracking, price lists, meeting recording, WhatsApp, Telegram and LinkedIn profile saving. PromptLab has all of them on every plan, from $11.99 a user a month.

Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Prepared before the meeting, recorded during it
PromptLab writes a brief before each meeting, then records and transcribes it in over 100 languages. Afterwards you get the summary, a follow-up email draft and CRM fields filled in from the call.
Proton.ai vs PromptLab, in full
Every meeting recorded from the first plan
We record meetings on every plan, in over 100 languages. By the time the call ends, the summary is written, the follow-up email is drafted and the deal is up to date.
HubSpot vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose HubSpot if…

You want marketing and sales in one suite, starting from a free CRM.
You want published prices and a free trial before you commit.
You want WhatsApp, LinkedIn, single sign-on and MCP available as you grow.

Choose Proton.ai if…

You're a distributor and want ERP data to drive who your reps call next.
Quotes and sales orders should sit in the CRM without a second product.
You want follow-up drafts and CRM fields filled from calls, and don't need meeting recording.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

How much does Proton.ai cost compared with HubSpot?

HubSpot's CRM is free and Sales Hub runs from $7 to $150 a seat a month, billed annually. Proton.ai gives pricing only by quote after a demo, so there's no public figure to set against it.

Does Proton.ai have a free trial like HubSpot?

No. HubSpot offers a free trial and a free CRM. Proton.ai has no free trial, and you see pricing only after a demo with its team.

Which has quotes and sales orders, HubSpot or Proton.ai?

Proton.ai has both. HubSpot offers quotes as an add-on through Revenue Hub and has no sales orders.

Does either record sales meetings?

HubSpot records calls from Sales Hub Professional at $90 a seat a month, billed annually, and includes meeting summaries from its entry plan. Proton.ai doesn't record meetings.

Is there an alternative to HubSpot and Proton.ai for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.