monday CRM vs GoHighLevel: which CRM should you choose in 2026?

monday CRM builds a CRM from boards, priced per seat; GoHighLevel is an agency marketing platform priced per account. Prices, AI and messaging compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

monday CRMPaid from $12/seat

Choose it if you want sales built on boards your team can reshape.

GoHighLevelPaid from $97/account

Choose it if you run campaigns, funnels and websites for several clients.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

monday CRM and GoHighLevel get priced in different ways, and that shapes the choice. monday CRM is a CRM built from boards and columns, charged per seat. GoHighLevel is an all-in-one marketing platform for agencies, charged per account.

We compare them on cost, scope, quotes, calls and AI, and messaging. Every figure comes from the vendors' own pages. monday CRM's prices are per seat a month, billed annually; GoHighLevel's are per account a month, with usage on top.

monday CRM vs GoHighLevel at a glance

With PromptLab in the third column, so you can see where it fits.

monday CRM vs GoHighLevel, with PromptLab: prices and features
Checked on 30 September 2026 and 2 October 2026	monday CRM	GoHighLevel	PromptLab
Pricing
Paid plans, a month	$12 – $28per seat	$97 – $497per account	$11.99 – $99per seat
Number of plans	4	3	3
Free trial
Billing	Billed annually; Ultimate is custom-priced	Plus usage for calls, messages and AI	Billed monthly
Import from CSV and Excel		CSV only
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$17/month	Paid per minute
AI meeting summaries	From$17/month	Via Fathom
AI follow-up email drafts	From$17/month	Via workflows
Meeting scheduler and call dialer	From$17/month		From$23.99/month
AI and automation
CRM fields filled in from calls	From$17/month	Chats only
Connect Claude or ChatGPT (MCP)
Workflow automation	From$17/month
API and webhooks	From$17/month		From$23.99/month
Conversations
Gmail and Outlook email sync	From$17/month
WhatsApp conversations		$10/month add-on
Telegram conversations
Save LinkedIn profiles
Privacy and security
Single sign-on (SSO)	Enterprise plan	Agency Pro, OIDC only	From$99/month

Pricing: $12 to $28 a seat against $97 to $497 an account

monday CRM has four plans, published from $12 to $28 a seat a month, billed annually, with Ultimate custom-priced. GoHighLevel has three plans from $97 to $497 a month per account, plus usage for calls, messages and AI. Both offer a free trial.

A worked example shows where they cross. Eight seats on monday CRM's $12 Basic plan cost $96, just under GoHighLevel's $97 entry plan. Nine seats cost $108. On Standard at $17, six seats cost $102, and on the $28 plan four seats cost $112. GoHighLevel's usage charges are the part that moves.

Boards for sales against a platform for agencies

monday CRM is the friendliest way to build a CRM out of boards and columns, which means you shape the sales process and keep it up to date. GoHighLevel is made for marketing agencies, with funnels, websites, SMS and email campaigns, a CRM and AI agents, plus client sub-accounts.

Rebilling and SaaS Mode sit inside GoHighLevel's plans, which suits an agency running marketing for several clients. For an in-house sales team, that agency structure is something to work around.

Quotes and what's missing around them

monday CRM includes quotes and invoices from its $12 Basic plan. GoHighLevel can send estimates and invoices.

Neither has sales orders, sample tracking or customer price lists. A team that sells products keeps that information in spreadsheets or extra boards.

Calls, meetings and AI

monday CRM's AI notetaker, with recording, summaries, follow-up drafts and CRM autofill, starts on Standard at $17, and so does its dialer. Both support MCP.

GoHighLevel records calls on its own phone system, billed per minute, and takes meeting summaries from a Fathom integration. It has a dialer, follow-up drafts run through workflows, and CRM autofill covers chats only. Its workflows and email sync are included from the start; on monday CRM, both begin at $17.

Messaging, LinkedIn and importing

WhatsApp is a $10 a month add-on on GoHighLevel. monday CRM has no WhatsApp. Neither supports Telegram or saves LinkedIn profiles.

GoHighLevel imports from CSV only. For single sign-on, monday CRM needs its Enterprise plan; GoHighLevel needs Agency Pro and supports OIDC only.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither monday CRM nor GoHighLevel includes sales orders, sample tracking, price lists, meeting recording, AI meeting summaries and AI follow-up drafts. PromptLab has all of them on every plan, from $11.99 a user a month.

Built around deals, not boards
We're a sales CRM from the first screen. Deals move through pipelines linked to the account, its contacts and its quotes, with tasks and workflow automation on every plan.
monday CRM vs PromptLab, in full
Summaries and follow-ups on the first plan
For $11.99, our Basic plan records and transcribes each meeting, writes the summary and drafts the follow-up email. It fills in CRM fields from the call too, so the deal stays current.
monday CRM vs PromptLab, in full
Samples, price lists and sales orders on the deal
We keep sample requests and results, customer price lists, quotes and sales orders on the account and the deal, on every plan. When a buyer asks where the sample is, the answer is on the record.
GoHighLevel vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose monday CRM if…

You want sales built on boards your team can reshape.
Your team is small enough that seat prices come in under $97 a month.
Your company already works in monday.com.

Choose GoHighLevel if…

You run campaigns, funnels and websites for several clients.
You want one account price whatever the headcount.
You want a dialer and workflows on the entry plan, and WhatsApp as a $10 add-on.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is monday CRM cheaper than GoHighLevel?

For a small team, yes. monday CRM's published plans run from $12 to $28 a seat a month, billed annually, so eight seats on the $12 plan cost $96. GoHighLevel starts at $97 a month per account, plus usage. Past eight seats on the $12 plan, GoHighLevel is the cheaper headline price.

Does GoHighLevel charge per user?

No. It charges per account, from $97 to $497 a month, with calls, messages and AI billed by usage on top. monday CRM charges per seat.

Does monday CRM have a dialer like GoHighLevel?

Yes, from Standard at $17 a seat a month, billed annually. GoHighLevel has a dialer on its own phone system, with calls billed per minute.

Do monday CRM and GoHighLevel support WhatsApp?

GoHighLevel does, as a $10 a month add-on. monday CRM does not. Neither supports Telegram.

Is there an alternative to monday CRM and GoHighLevel for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.