Attio vs Proton.ai: which CRM should you choose in 2026?

Attio is a flexible AI-native CRM with a free plan for three seats. Proton.ai is an ERP-driven CRM for distributors, priced by quote. Compared side by side.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want to see the prices, and start free with up to three seats.

Proton.aiPaid from By quote

Choose it if you're a distributor whose ERP already holds customers, quotes and orders.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and Proton.ai are both AI-led CRMs, built for different jobs. Attio hands you a blank canvas: you define every object, attribute and workflow. Proton.ai comes built for distributors, pulling from the ERP to tell reps who to call and what to sell.

Below, the two are compared on price, quotes and orders, AI and meetings, and messaging. Every figure comes from the vendors' own pricing and product pages; Attio's prices are per seat a month, billed annually.

Attio vs Proton.ai at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs Proton.ai, with PromptLab: prices and features
Checked on 30 September 2026	Attio	Proton.ai	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	Custom pricing	$11.99 – $99per seat
Number of plans	4	1	3
Free trial
Billing	Billed annually; free plan for 3 seats	Priced by quote after a demo	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month
AI meeting summaries	From$79/month
AI follow-up email drafts	From$79/month
Meeting scheduler and call dialer			From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month
Connect Claude or ChatGPT (MCP)
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations
Telegram conversations
Save LinkedIn profiles	Via marketplace
Privacy and security
Single sign-on (SSO)	Enterprise plan		From$99/month

Pricing: free to $79 against a quote after a demo

Attio publishes its prices: a free plan for up to three seats, then paid plans from $35 to $79 a seat. It also offers a free trial.

Proton.ai doesn't publish pricing. It quotes after a demo, and there's no free trial, so you can't try it or budget for it before talking to its team.

Blank canvas or ERP-fed assistant

Attio is one of the best-designed of the new AI-native CRMs. Its data model is yours to define, with AI agents and its own MCP server.

Proton.ai plugs into the ERP, from SAP and NetSuite to AS/400 green screens, and tells reps who is due to reorder, across catalogues as large as 500,000 SKUs.

Quotes and sales orders

Proton.ai includes quotes and sales orders, fed by the ERP. Attio has neither, and leaves you to build them in its data model.

Price lists and sample tracking are missing from both. A distributor would keep those elsewhere.

Meetings and AI

Attio records, transcribes and summarises calls through Call Intelligence, and drafts follow-ups and fills CRM fields, from its $79 Pro plan. Proton.ai doesn't record meetings and has no AI summaries, though it includes follow-up drafts and CRM autofill.

Attio supports MCP, so Claude or ChatGPT can connect to it. Proton.ai has no MCP server, and works through its own assistant, Pronto.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Proton.ai includes sample tracking, price lists, meeting recording, AI meeting summaries, WhatsApp and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Prepared before the meeting, recorded during it
PromptLab writes a brief before each meeting, then records and transcribes it in over 100 languages. Afterwards you get the summary, a follow-up email draft and CRM fields filled in from the call.
Proton.ai vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want to see the prices, and start free with up to three seats.
You want to design your own objects and workflows.
You want to connect Claude or ChatGPT over MCP.

Choose Proton.ai if…

You're a distributor whose ERP already holds customers, quotes and orders.
You want reorder prompts and what-to-sell guidance for reps.
Quotes and sales orders should come ready-made, not built by your team.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Does Proton.ai have a free plan like Attio?

No. Attio is free for up to three seats and offers a free trial. Proton.ai has no free trial and gives pricing only by quote after a demo.

Which has quotes and sales orders?

Proton.ai has both. Attio has neither, though you can design your own objects in its data model.

Which records meetings?

Attio does, from its Pro plan at $79 a seat a month, billed annually. Proton.ai doesn't record meetings.

Do Attio and Proton.ai support MCP?

Attio does, with its own MCP server. Proton.ai has no MCP server.

Is there an alternative to Attio and Proton.ai for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.