GoHighLevel vs Dynamics 365 Sales: which CRM should you choose in 2026?

GoHighLevel is an agency platform priced per account; Dynamics 365 Sales is Microsoft's CRM priced per user. Prices, quotes, AI and messaging compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

GoHighLevelPaid from $97/account

Choose it if you run marketing for several clients and want one platform.

Dynamics 365Paid from $65/seat

Choose it if your company already runs on Microsoft, with Outlook and Teams.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

GoHighLevel and Dynamics 365 Sales are built for different organisations. GoHighLevel is a marketing platform for agencies, sold per account with client sub-accounts. Dynamics 365 Sales is Microsoft's CRM, the natural pick for a company already on Microsoft, sold per user.

Below, the two are compared on price, scope, quotes and orders, calls and AI, and messaging. Every figure comes from the vendors' own pages. Dynamics 365 Sales is priced per user a month, billed annually; GoHighLevel per account a month.

GoHighLevel vs Dynamics 365 at a glance

With PromptLab in the third column, so you can see where it fits.

GoHighLevel vs Dynamics 365, with PromptLab: prices and features
Checked on 2 October 2026 and 30 September 2026	GoHighLevel	Dynamics 365	PromptLab
Pricing
Paid plans, a month	$97 – $497per account	$65 – $150per seat	$11.99 – $99per seat
Number of plans	3	3	3
Free trial
Billing	Plus usage for calls, messages and AI	Billed annually	Billed monthly
Import from CSV and Excel	CSV only
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	Paid per minute	From$105/month
AI meeting summaries	Via Fathom	From$105/month
AI follow-up email drafts	Via workflows	From$105/month
Meeting scheduler and call dialer		From$105/month	From$23.99/month
AI and automation
CRM fields filled in from calls	Chats only	From$150/month
Connect Claude or ChatGPT (MCP)		From$150/month
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations	$10/month add-on	Add-on
Telegram conversations
Save LinkedIn profiles		Add-on
Privacy and security
Single sign-on (SSO)	Agency Pro, OIDC only		From$99/month

Pricing: $97 to $497 an account against $65 to $150 a user

GoHighLevel has three plans from $97 to $497 a month per account, plus usage for calls, messages and AI. Dynamics 365 Sales has three plans: Professional at $65, Enterprise at $105 and Premium at $150 a user a month, billed annually. Both offer a free trial.

One user on Professional costs $65, under GoHighLevel's entry plan. Two cost $130. Ten users on Professional cost $650, more than GoHighLevel's top plan at $497. GoHighLevel's $97 plan covers unlimited users, so a larger sales team pays far less per head there, before usage charges.

A marketing platform against a Microsoft CRM

GoHighLevel bundles funnels, websites, SMS and email campaigns, a CRM and AI agents, with rebilling and SaaS Mode inside the plans. It's built around an agency and its clients.

Dynamics 365 Sales works inside Outlook and Teams, and asks an admin to handle environments, security roles, apps, licences and Copilot credits. Many companies bring in a Microsoft partner.

Quotes, sales orders and price lists

Dynamics 365 Sales has quotes, price lists and sales orders from Professional at $65. GoHighLevel can send estimates and invoices, but has no sales orders and no price lists.

Neither tracks samples. For a team that sells products, the order paperwork is the clearest difference.

Calls, meetings and AI

Dynamics 365 Sales starts recording, summaries, follow-up drafts and a dialer on Enterprise at $105, and CRM autofill and MCP on Premium at $150. GoHighLevel includes a dialer on its entry plan and supports MCP.

GoHighLevel records calls on its phone system billed per minute, with transcription extra, takes summaries from Fathom, runs follow-up drafts through workflows, and fills CRM fields from chats only.

Messaging, import and sign-on

WhatsApp is a $10 a month add-on on GoHighLevel and an add-on on Dynamics 365 Sales. LinkedIn tools are an add-on on Dynamics 365 Sales, and GoHighLevel has no LinkedIn profile saving. Neither supports Telegram.

Single sign-on is included in Dynamics 365 Sales, while GoHighLevel needs Agency Pro and supports OIDC only. GoHighLevel imports from CSV only.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither GoHighLevel nor Dynamics 365 includes sample tracking, meeting recording, AI meeting summaries, AI follow-up drafts, CRM fields filled in from calls and WhatsApp. PromptLab has all of them on every plan, from $11.99 a user a month.

Built for a product sale, not a marketing funnel
We're built around how industrial sales work: accounts with several buyers, long deals, quotes and samples, repeat orders. The pipeline, the account and the paperwork are the product, not one module of many.
GoHighLevel vs PromptLab, in full
Set up by your team in a day
PromptLab is self-serve. Start the 14-day trial, import accounts and contacts from a spreadsheet, and quotes, price lists and meeting recording are ready the same day.
Dynamics 365 vs PromptLab, in full
Samples, price lists and sales orders on the deal
We keep sample requests and results, customer price lists, quotes and sales orders on the account and the deal, on every plan. When a buyer asks where the sample is, the answer is on the record.
GoHighLevel vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose GoHighLevel if…

You run marketing for several clients and want one platform.
You want one account price rather than a price per user.
You want a dialer without moving up a plan.

Choose Dynamics 365 if…

Your company already runs on Microsoft, with Outlook and Teams.
You need quotes, price lists and sales orders from the entry plan.
You have admin time or a partner to configure it.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is GoHighLevel cheaper than Dynamics 365 Sales?

For a team of two or more, usually. Two users on Professional cost $130 a month, billed annually, against GoHighLevel's $97 per account, which also adds usage charges. A single user on Professional costs $65.

Does Dynamics 365 Sales have sales orders?

Yes, from Professional at $65 a user a month, billed annually, with quotes and price lists. GoHighLevel has no sales orders or price lists.

Does GoHighLevel charge per user?

No. It charges per account, from $97 to $497 a month, with calls, messages and AI billed by usage on top. Dynamics 365 Sales charges per user.

Do GoHighLevel and Dynamics 365 Sales support WhatsApp?

Both do, as add-ons. GoHighLevel's costs $10 a month. Neither supports Telegram.

Is there an alternative to GoHighLevel and Dynamics 365 for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.