Attio vs Breakcold: which CRM should you choose in 2026?

Attio is a flexible AI-native CRM with a free plan; Breakcold is a social-selling CRM on one $99 plan. Prices, AI, messaging and quotes compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want to design your own objects, attributes and workflows.

BreakcoldPaid from $99/mo

Choose it if linkedIn, WhatsApp and Telegram conversations drive your deals.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and Breakcold are both new, AI-first CRMs, but they ask for different things from you. Attio hands you a data model to design, and lets up to three seats use it free. Breakcold is built for social selling, with LinkedIn, WhatsApp, Telegram and email in one inbox.

Below, the two are compared on price, setup, calls and AI, messaging, and quotes. Every figure comes from the vendors' own pricing and product pages. Attio's prices are per seat a month, billed annually; Breakcold's are monthly unless we say otherwise.

Attio vs Breakcold at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs Breakcold, with PromptLab: prices and features
Checked on 30 September 2026	Attio	Breakcold	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	$99+ $10/seat	$11.99 – $99per seat
Number of plans	4	1	3
Free trial
Billing	Billed annually; free plan for 3 seats	One plan with one seat included, 20% less billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month
AI meeting summaries	From$79/month
AI follow-up email drafts	From$79/month
Meeting scheduler and call dialer			From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month
Connect Claude or ChatGPT (MCP)
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations
Telegram conversations
Save LinkedIn profiles	Via marketplace
Privacy and security
Single sign-on (SSO)	Enterprise plan		From$99/month

Pricing: free to $79 a seat against $99 plus $10 a seat

Attio has a free plan for up to three seats, then paid plans from $35 to $79 a seat a month, billed annually. Breakcold has a single plan at $99 a month with one seat included and $10 for each extra seat. Billed annually it comes to 20% less. Both offer a free trial.

For a team of three, Attio costs nothing and Breakcold costs $119 (the $99 plan plus two extra seats). At five seats on Attio's $35 plan the bill is $175, against $139 on Breakcold, or $111.20 billed annually. Past the free plan, Breakcold is the cheaper of the two, though its AI use is metered in tokens beyond 3,000 included AI actions.

A data model to design against a ready-made inbox

Attio is a blank canvas. You define every object, attribute and workflow yourself, which suits a team that wants to shape its own CRM and has someone to do it.

Breakcold arrives with a job already in mind: social selling. It also lets you build custom objects, but its centre is the inbox where LinkedIn, WhatsApp, Telegram and email threads meet, and the agencies, startups and consultants it's built for can start there.

Calls, meetings and AI

Attio's Call Intelligence, follow-up drafts, meeting summaries and CRM autofill all start on the $79 Pro plan. Below it, nothing records the call. Attio does have AI agents and its own MCP server, so Claude or ChatGPT can connect.

Breakcold has a meeting recorder, summaries, follow-up drafts and CRM autofill on its one plan, plus MCP. The catch is how AI is paid for: recording, AI workflows and email or phone lookups spend tokens, and its own example puts 300 active contacts at about $90 a month extra.

WhatsApp, Telegram and LinkedIn

Here the gap is wide. Breakcold supports WhatsApp, Telegram and LinkedIn, and keeps them in one inbox with email. Attio syncs email but has no WhatsApp or Telegram, and LinkedIn capture comes through a marketplace app.

On Attio, when a buyer replies on WhatsApp, the thread sits on one rep's phone, out of the team's sight.

Quotes, sales orders and single sign-on

Neither includes quotes, sales orders, samples or price lists, so a team selling products designs those objects itself in either tool, or keeps them in spreadsheets.

Attio offers single sign-on on its Enterprise plan. Breakcold has none. Both have workflows, an API and email sync.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Breakcold includes quotes, sales orders, sample tracking and price lists. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Samples, quotes and orders, ready on day one
PromptLab ships all four on the account and the deal. Log a sample request, quote from the customer's price list and follow the sales order, on every plan from $11.99.
Breakcold vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want to design your own objects, attributes and workflows.
Up to three people can start on a free plan.
You need single sign-on, which Attio offers on its Enterprise plan.

Choose Breakcold if…

LinkedIn, WhatsApp and Telegram conversations drive your deals.
You want recording, summaries and autofill on its one plan.
A flat $99 with one seat included, then $10 a seat, suits your team size.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Attio cheaper than Breakcold?

For up to three seats, yes, because Attio's plan is free. Beyond that, Breakcold is cheaper: five seats on Attio's $35 plan cost $175 a month, billed annually, while Breakcold costs $139 ($99 plus four extra seats at $10), or $111.20 on annual billing.

Does Breakcold have a free plan like Attio?

No. Breakcold has one plan at $99 a month with one seat included, 20% less billed annually. It does offer a free trial. Attio's free plan covers up to three seats.

Which has better AI, Attio or Breakcold?

They suit different jobs. Attio has AI agents and an MCP server, but its call recording and summaries need the $79 Pro plan. Breakcold includes recording, summaries and MCP on its one plan, with AI use metered in tokens beyond 3,000 included actions.

Do Attio and Breakcold support WhatsApp and Telegram?

Breakcold supports both, plus LinkedIn, in one inbox. Attio supports neither, and reaches LinkedIn through its marketplace.

Is there an alternative to Attio and Breakcold for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.