Attio vs Close: which CRM should you choose in 2026?

Attio is an AI-native CRM you model yourself; Close is a calling-first CRM with a built-in dialer. Prices, call recording, AI and messaging compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want to design your own objects, attributes and workflows.

ClosePaid from $9/seat

Choose it if your reps live on the phone and want a built-in dialer.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and Close ask different things of a sales team. Attio is one of the best-designed of the new AI-native CRMs, where you define every object, attribute and workflow. Close is a calling-first CRM with the dialer, email and SMS already built in.

Below, the two are compared on price, setup, calls and AI, messaging, and the extras around a deal. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.

Attio vs Close at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs Close, with PromptLab: prices and features
Checked on 30 September 2026	Attio	Close	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	$9 – $139per seat	$11.99 – $99per seat
Number of plans	4	4	3
Free trial
Billing	Billed annually; free plan for 3 seats	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines		From$35/month
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month
AI meeting summaries	From$79/month
AI follow-up email drafts	From$79/month
Meeting scheduler and call dialer			From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month
Connect Claude or ChatGPT (MCP)
Workflow automation		From$99/month
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations
Telegram conversations
Save LinkedIn profiles	Via marketplace
Privacy and security
Single sign-on (SSO)	Enterprise plan	Google only	From$99/month

Pricing: $35 to $79 against $9 to $139

Attio has a free plan for up to three seats, and its paid plans run from $35 to $79 a seat a month. Close has four plans, from $9 on Solo to $139. Both offer a free trial.

Close's paid entry is lower, and Attio's top published price is lower. But Close's $9 plan has no pipeline: pipelines start on Essentials at $35, the price of Attio's cheapest paid plan, and workflows on Growth at $99. Attio includes both pipelines and workflows from the start.

A blank canvas against a phone-first CRM

Attio hands you a data model to shape, and that freedom suits a team that wants to design its own CRM. It comes with AI agents and its own MCP server.

Close starts from the phone instead. The dialer, email and SMS are built in, and Chloe, its AI teammate, works on every plan.

Call recording and AI

Close records calls and summarises them on every plan, and Chloe updates records from the call. It has no follow-up email drafts.

Attio's Call Intelligence records, transcribes and summarises calls too, but only on the Pro plan at $79. Follow-up drafts and filling CRM fields from calls sit on the same plan. Both support MCP.

Dialer, email and messaging

Close has a built-in dialer, with Power and Predictive dialling on higher plans. Attio has no dialer. Both sync email.

Close supports WhatsApp; Attio doesn't. Neither supports Telegram, so buyers who message there stay outside both.

Quotes, LinkedIn and sign-in

Neither offers quotes, sales orders, sample tracking or price lists. A team that sells products has to build them in Attio's data model or keep them outside Close.

LinkedIn profile saving needs a marketplace app on Attio, and Close has no built-in way to do it. Single sign-on is on Attio's Enterprise plan; Close offers Google sign-in only.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Close includes quotes, sales orders, sample tracking, price lists, AI follow-up drafts and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Quotes, samples and price lists in the CRM
We keep quotes, sample tracking, price lists and sales orders on the account and the deal, on every plan. When the buyer calls back, the quote and the sample are right there.
Close vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want to design your own objects, attributes and workflows.
You're a team of up to three and want to start free.
You want AI agents and an MCP server in a polished interface.

Choose Close if…

Your reps live on the phone and want a built-in dialer.
Call recording and summaries should be on every plan, not just $79.
You need WhatsApp next to email and SMS.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Attio cheaper than Close?

At the top, yes: Attio's paid plans run from $35 to $79 a seat a month, billed annually, against $9 to $139 for Close, and Attio is free for up to three seats. Close's $9 Solo plan is the cheapest paid start, though pipelines need its $35 plan.

Does Close record calls?

Yes, on every plan. Close records calls, summarises them and updates records through Chloe, its AI teammate. Attio only records calls from its Pro plan at $79.

Does Attio have a dialer?

No. Attio has no built-in dialer, while Close's dialer is its core, with Power and Predictive dialling on higher plans.

Do Attio and Close have an MCP server?

Yes, both support MCP, so you can connect Claude or ChatGPT to the CRM. Attio also ships AI agents of its own.

Is there an alternative to Attio and Close for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.