Attio vs monday CRM: which CRM should you choose in 2026?

Attio is an AI-native CRM on a data model you define; monday CRM is built from boards and columns. Prices, quotes, AI and messaging compared plan by plan.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want to define every object, attribute and workflow yourself.

monday CRMPaid from $12/seat

Choose it if you want to build a pipeline from boards without much design work.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and monday CRM both start from a blank canvas. Attio is one of the best-designed of the new AI-native CRMs, where you define every object, attribute and workflow. monday CRM is the friendliest way to build a CRM from boards, columns and statuses.

Below, the two are compared on price, how you build, quotes, meetings and AI, and automation and messaging. Every figure comes from the vendors' own pages. Prices are per user a month, billed annually.

Attio vs monday CRM at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs monday CRM, with PromptLab: prices and features
Checked on 30 September 2026	Attio	monday CRM	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	$12 – $28per seat	$11.99 – $99per seat
Number of plans	4	4	3
Free trial
Billing	Billed annually; free plan for 3 seats	Billed annually; Ultimate is custom-priced	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month	From$17/month
AI meeting summaries	From$79/month	From$17/month
AI follow-up email drafts	From$79/month	From$17/month
Meeting scheduler and call dialer		From$17/month	From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month	From$17/month
Connect Claude or ChatGPT (MCP)
Workflow automation		From$17/month
API and webhooks		From$17/month	From$23.99/month
Conversations
Gmail and Outlook email sync		From$17/month
WhatsApp conversations
Telegram conversations
Save LinkedIn profiles	Via marketplace
Privacy and security
Single sign-on (SSO)	Enterprise plan	Enterprise plan	From$99/month

Pricing: $35 to $79 against $12 to $28

Attio has a free plan for up to three seats, and its paid plans run from $35 to $79 a seat a month. monday CRM has four plans from $12 to $28, with Ultimate custom-priced. Both come with a free trial.

monday CRM's dearest published plan, at $28, costs less than Attio's cheapest paid plan at $35. Attio's free plan is the exception, for a team of three or fewer that doesn't need call recording.

A data model against boards

Attio asks you to design the CRM: every object, attribute and workflow is yours to define. That suits a team that wants its own structure and a polished interface.

monday CRM starts from boards, columns and statuses that you shape into a pipeline. The flexibility is real, but someone still has to design the sales process and maintain it.

Quotes, orders and price lists

Attio has no quotes, sales orders, price lists or samples, so someone has to build them in its data model.

monday CRM handles quotes and invoices from its $12 Basic plan. Sales orders, samples and price lists aren't there, so teams build extra boards or use spreadsheets.

Meeting recording, summaries and AI

Call recording, meeting summaries, follow-up drafts and CRM autofill all wait for Attio's Pro plan at $79, where Call Intelligence records and transcribes calls. Attio has no dialer.

monday CRM's AI notetaker, follow-up drafts, CRM autofill and dialer all start on Standard at $17, less than a quarter of Attio's $79. Both support MCP on every plan, so Claude or ChatGPT can connect to either.

Workflows, messaging and sign-on

Attio includes workflows, the API and email sync. On monday CRM, all three start on Standard at $17.

Neither supports WhatsApp or Telegram. LinkedIn capture comes through Attio's marketplace, and monday CRM doesn't offer it. Both keep single sign-on for their Enterprise plans.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor monday CRM includes sales orders, sample tracking, price lists, meeting recording, AI meeting summaries and AI follow-up drafts. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Built around deals, not boards
We're a sales CRM from the first screen. Deals move through pipelines linked to the account, its contacts and its quotes, with tasks and workflow automation on every plan.
monday CRM vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want to define every object, attribute and workflow yourself.
You value a polished, AI-native interface.
You're a team of up to three and can start free.

Choose monday CRM if…

You want to build a pipeline from boards without much design work.
Your company already uses monday.com for other work.
You want quotes from $12 and an AI notetaker from $17.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is monday CRM cheaper than Attio?

Yes, for paid plans. monday CRM costs $12 to $28 a seat a month and Attio $35 to $79, both billed annually. Attio's free plan for three seats costs less.

Does Attio have a free plan?

Yes, for up to three seats. Its paid plans run from $35 to $79 a seat a month, billed annually.

Does Attio have quotes?

No. Quotes, sales orders and price lists aren't in its data model. monday CRM has quotes from its $12 Basic plan.

Does Attio record calls?

Yes, but only from its Pro plan at $79 a seat a month, billed annually. monday CRM's AI notetaker starts on Standard at $17.

Is there an alternative to Attio and monday CRM for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.