Attio vs Copper: which CRM should you choose in 2026?

Attio is a flexible AI-native CRM with a free plan for three seats. Copper lives inside Gmail and Google Workspace. Prices, AI and messaging compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want a data model you shape yourself, with AI agents and MCP.

CopperPaid from $23/seat

Choose it if your team lives in Gmail and Google Calendar.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and Copper both suit small teams, from different directions. Attio is an AI-native CRM where you define your own data model, free for up to three seats. Copper is the CRM for Google Workspace teams, running inside Gmail and Calendar.

Below, the two are compared on price, email and Google fit, AI and meetings, and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per seat a month, billed annually.

Attio vs Copper at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs Copper, with PromptLab: prices and features
Checked on 30 September 2026	Attio	Copper	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	$23 – $99per seat	$11.99 – $99per seat
Number of plans	4	3	3
Free trial
Billing	Billed annually; free plan for 3 seats	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes		Via marketplace
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month
AI meeting summaries	From$79/month
AI follow-up email drafts	From$79/month	From$59/month
Meeting scheduler and call dialer		Via marketplace	From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month
Connect Claude or ChatGPT (MCP)
Workflow automation		From$59/month
API and webhooks		From$59/month	From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations		Via marketplace
Telegram conversations
Save LinkedIn profiles	Via marketplace
Privacy and security
Single sign-on (SSO)	Enterprise plan	From$99/month	From$99/month

Pricing: free to $79 against $23 to $99

Attio has a free plan for up to three seats, then paid plans from $35 to $79. Copper has three plans from $23 to $99. Both offer a free trial.

Copper's paid entry is cheaper than Attio's, at $23 against $35, but a team of up to three pays nothing on Attio. Higher up it reverses: Attio's $79 Pro plan costs less than Copper's $99 top plan. Copper's $23 Basic plan also stops at 2,500 contacts.

Gmail first, or a model you design

Copper's pitch is simplicity inside Google Workspace. It runs inside Gmail and Calendar, syncs Drive and Contacts on every plan, and tracks projects next to deals. Gmail is the only inbox it syncs, so Outlook mailboxes stay outside it.

Attio's pitch is flexibility: you define every object, attribute and workflow, with AI agents and its own MCP server on top. It syncs both Gmail and Outlook, and suits a team that wants to design its own CRM.

Calls, meetings and AI

Attio's Call Intelligence records, transcribes and summarises calls, fills in CRM fields and drafts follow-ups, all from the $79 Pro plan. Copper has no meeting recording, no AI summaries and no CRM autofill.

Copper does draft follow-up emails from its $59 Professional plan. It has no MCP server, while Attio supports MCP so Claude or ChatGPT can connect.

Quotes, orders and automation

Neither has sales orders, price lists or sample tracking. Copper reaches quotes through a marketplace app, and Attio has no quotes.

Attio includes workflows and an API. Copper starts workflow automation and its API at $59.

LinkedIn, messaging and sign-in

Copper saves LinkedIn prospects without switching tabs. Attio relies on marketplace apps for LinkedIn.

WhatsApp reaches Copper only through marketplace apps and isn't supported by Attio. Neither supports Telegram. Single sign-on starts at $99 on Copper and is on Attio's Enterprise plan.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Copper includes quotes, sales orders, sample tracking, price lists, meeting recording and AI meeting summaries. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Every inbox captured, not just Gmail
We capture email from Gmail, Outlook and any IMAP mailbox on every plan, and file each message on the right contact. A mixed team still gets one history per customer.
Copper vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want a data model you shape yourself, with AI agents and MCP.
You want calls recorded and summarised, and can pay $79 a seat for it.
Your team is up to three people and you'd like to start free.

Choose Copper if…

Your team lives in Gmail and Google Calendar.
You want LinkedIn prospects added without leaving the page.
You prefer a lower paid entry price, at $23, and projects tracked next to deals.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Copper cheaper than Attio?

At the paid entry, yes: $23 a seat a month against $35, billed annually. But Attio is free for up to three seats, and its $79 Pro plan costs less than Copper's $99 top plan.

Does Copper work with Outlook?

No. Gmail is the only inbox Copper syncs, alongside Google Calendar, because it's built for Google Workspace teams. Attio syncs both Gmail and Outlook.

Does Attio have a free plan?

Yes, for up to three seats. Copper has no free plan, but it offers a free trial.

Which one records calls?

Attio does, from its Pro plan at $79 a seat a month, billed annually. Copper has no call or meeting recording.

Is there an alternative to Attio and Copper for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.