Attio vs Dynamics 365 Sales: which CRM should you choose in 2026?

Attio is a flexible AI-native CRM with a free plan for three seats. Dynamics 365 Sales is Microsoft's CRM from $65 to $150. Price, AI and quotes compared.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

AttioPaid from $35/seat

Choose it if you want a free start, and a model you can shape yourself.

Dynamics 365Paid from $65/seat

Choose it if your company runs on Microsoft, with Outlook and Teams every day.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Attio and Dynamics 365 Sales come from opposite worlds. Attio is a new AI-native CRM where you design the data model yourself. Dynamics 365 Sales is Microsoft's CRM, the natural choice for a company already on Outlook and Teams.

Below, the two are compared on price, quotes, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually.

Attio vs Dynamics 365 at a glance

With PromptLab in the third column, so you can see where it fits.

Attio vs Dynamics 365, with PromptLab: prices and features
Checked on 30 September 2026	Attio	Dynamics 365	PromptLab
Pricing
Paid plans, a month	$35 – $79per seat	$65 – $150per seat	$11.99 – $99per seat
Number of plans	4	3	3
Free trial
Billing	Billed annually; free plan for 3 seats	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts	From$79/month	From$105/month
AI meeting summaries	From$79/month	From$105/month
AI follow-up email drafts	From$79/month	From$105/month
Meeting scheduler and call dialer		From$105/month	From$23.99/month
AI and automation
CRM fields filled in from calls	From$79/month	From$150/month
Connect Claude or ChatGPT (MCP)		From$150/month
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations		Add-on
Telegram conversations
Save LinkedIn profiles	Via marketplace	Add-on
Privacy and security
Single sign-on (SSO)	Enterprise plan		From$99/month

Pricing: free to $79 against $65 to $150

Attio has a free plan for up to three seats, then paid plans from $35 to $79. Dynamics 365 Sales has three plans: Professional at $65, Enterprise at $105 and Premium at $150. Both offer a free trial.

Attio is far cheaper to start: free for up to three seats, then $35, against $65 for Professional. Its $79 Pro plan costs $14 more than Professional, but it records calls, which Dynamics 365 Sales keeps for Enterprise at $105.

Quotes, orders and price lists

This is Dynamics 365's clearest advantage. Quotes, price lists and sales orders are built in from Professional at $65. Attio has none of the three, so its users design them in the data model first.

Samples are the gap they share. Neither tracks them.

Calls, meetings and AI

Attio's Call Intelligence, with summaries, follow-up drafts and CRM autofill, comes from its $79 Pro plan. On Dynamics 365, recording, summaries and follow-up drafts start on Enterprise at $105, and CRM autofill waits for Premium at $150.

Both support MCP, with a difference. Attio includes it on every plan, while Dynamics 365's Sales MCP server starts on Premium and needs Copilot Studio admin rights and Copilot credits. Microsoft's docs say Claude Desktop isn't supported at this time.

Setup and who runs it

Dynamics 365 Sales gives an admin a lot to decide: environments, security roles, apps, licences and Copilot credits. Many companies bring in a Microsoft partner to set it up.

Attio asks for a different effort: designing objects, attributes and workflows for your own process. It's one of the best-designed of the new AI-native CRMs, and it works well for a team that enjoys building its own CRM.

Messaging, LinkedIn and sign-in

WhatsApp and LinkedIn tools are add-ons on Dynamics 365. Attio doesn't support WhatsApp and reaches LinkedIn through its marketplace. Neither supports Telegram.

Single sign-on is included in Dynamics 365 and sits on Attio's Enterprise plan. Dynamics 365 also adds a call dialer from $105, which Attio doesn't have.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Attio nor Dynamics 365 includes sample tracking, meeting recording, AI meeting summaries, AI follow-up drafts, CRM fields filled in from calls and WhatsApp. PromptLab has all of them on every plan, from $11.99 a user a month.

Sales objects ready-made, not built from scratch
We ship all four on the account and the deal from the Basic plan. Set up your customer price lists and create the first quote in the same week you sign up.
Attio vs PromptLab, in full
Set up by your team in a day
PromptLab is self-serve. Start the 14-day trial, import accounts and contacts from a spreadsheet, and quotes, price lists and meeting recording are ready the same day.
Dynamics 365 vs PromptLab, in full
Call recording from $11.99, not $79
We record calls on our $11.99 Basic plan, in over 100 languages. After the call you get a summary and a follow-up draft; before the next one, a brief on the account.
Attio vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Attio if…

You want a free start, and a model you can shape yourself.
You want recording, summaries and autofill from $79, not $105 to $150.
You want MCP included without Copilot Studio admin work.

Choose Dynamics 365 if…

Your company runs on Microsoft, with Outlook and Teams every day.
You need quotes, price lists and sales orders from the $65 plan.
You have admins or a Microsoft partner to set it up.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Attio cheaper than Dynamics 365 Sales?

Mostly. Attio is free for up to three seats and its paid plans run from $35 to $79 a seat a month, billed annually. Dynamics 365 Sales runs from $65 for Professional to $150 for Premium. Only Attio's $79 Pro plan costs more than Professional, and it includes call recording, which Dynamics starts at $105.

Does Dynamics 365 Sales have quotes?

Yes, from Professional at $65 a user a month, billed annually, along with price lists and sales orders. Attio has no quotes, price lists or sales orders.

Which one records sales calls?

Attio does, from its Pro plan at $79. Dynamics 365 Sales does from Enterprise at $105, with CRM autofill on Premium at $150.

Can I connect Claude or ChatGPT?

Attio has its own MCP server. Dynamics 365 Sales has one from Premium at $150, and it needs Copilot Studio admin rights and Copilot credits.

Is there an alternative to Attio and Dynamics 365 for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.