Dynamics 365 vs HubSpot: which CRM should you choose in 2026?
Dynamics 365 Sales starts at $65 with quotes built in; HubSpot starts free but sells quoting separately. Plans, AI, MCP and fees compared from vendor pages.
Published 5 October 2026 · Prices and features from each vendor's own pages
Dynamics 365 Sales and HubSpot are both suites, built for different companies. Dynamics 365 is Microsoft's family of business apps, ERP included, and Sales is its CRM; it works inside Outlook and Teams. HubSpot is an all-in-one suite with a free CRM and strong marketing tools.
Below, the two are compared on price, quoting, calls and AI, MCP, and setup. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
Dynamics 365 vs HubSpot at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  Dynamics 365 |  HubSpot |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $65 – $150per seat | $7 – $150per seat | $11.99 – $99per seat |
| Number of plans | 3 | 4 | 3 |
| Free trial | |||
| Billing | Billed annually | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | |||
| Quotes | Add-on | ||
| Sales orders | |||
| Sample tracking | |||
| Price lists | |||
| Meetings and calls | |||
| Meeting recording and transcripts | From$105/month | From$90/month | |
| AI meeting summaries | From$105/month | ||
| AI follow-up email drafts | From$105/month | From$90/month | |
| Meeting scheduler and call dialer | From$105/month | From$23.99/month | |
| AI and automation | |||
| CRM fields filled in from calls | From$150/month | From$90/month | |
| Connect Claude or ChatGPT (MCP) | From$150/month | ||
| Workflow automation | |||
| API and webhooks | From$23.99/month | ||
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | Add-on | Add-on | |
| Telegram conversations | |||
| Save LinkedIn profiles | Add-on | From$150/month | |
| Privacy and security | |||
| Single sign-on (SSO) | From$150/month | From$99/month | |
Pricing: from $65, or from free
Dynamics 365 Sales has three plans, from $65 to $150 a user a month. HubSpot's Smart CRM is free, and its Sales Hub plans run from $7 on Starter to $150.
HubSpot is the cheaper start by a distance. Its Professional and Enterprise plans do carry a one-off onboarding fee of $1,500 to $3,500. The top plans cost the same, $150, on both sides.
Quotes, orders and price lists
Dynamics 365 Sales builds quotes, sales orders and price lists in from Professional at $65. That matters for a company that sells products.
HubSpot now keeps quoting in Revenue Hub, a separate product sold on top of Sales Hub, and has no sales orders or price lists. Neither tracks samples.
Call recording and AI
HubSpot records and transcribes calls from Sales Hub Professional at $90 a seat, and the same plan drafts follow-ups and fills CRM fields from calls. Meeting summaries are available on its entry plan.
Dynamics 365 puts recording, summaries, follow-up drafts and the dialer on Enterprise at $105. Filling CRM fields needs Premium at $150. HubSpot gets there $15 to $60 cheaper, depending on the feature.
MCP and connecting Claude
HubSpot has MCP. Dynamics 365's Sales MCP server starts on Premium at $150 a user, needs Copilot Studio admin rights and Copilot credits, and Microsoft's docs say Claude Desktop isn't supported at this time.
API access is available on every plan of both.
Setup, ecosystem and add-ons
Dynamics 365 is the natural CRM for a Microsoft company, especially one on a Dynamics ERP with IT staff to configure it. It gives an admin environments, security roles, apps, licences and Copilot credits to decide, and many companies bring in a Microsoft partner. Single sign-on is included.
HubSpot's draw is the suite, with marketing tools few rivals match. WhatsApp is an add-on on both and neither supports Telegram. LinkedIn is an add-on on Dynamics 365 and starts at $150 on HubSpot, where single sign-on starts too.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to Dynamics 365 and HubSpot
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Dynamics 365 nor HubSpot includes sample tracking, meeting recording, AI follow-up drafts, CRM fields filled in from calls, WhatsApp and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.
Set up by your team in a day
PromptLab is self-serve. Start the 14-day trial, import accounts and contacts from a spreadsheet, and quotes, price lists and meeting recording are ready the same day.
Dynamics 365 vs PromptLab, in full
Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Claude and ChatGPT on every plan
On every plan, we connect Claude or ChatGPT over MCP with your own login. It looks up and updates accounts, deals and tasks with exactly the access you have.
Dynamics 365 vs PromptLab, in full
Which should you choose?
Choose Dynamics 365 if…
- Your company runs on Microsoft, with Outlook and Teams at the centre of sales.
- You need quotes, orders and price lists from the $65 plan.
- You have IT staff or a partner to configure it.
Choose HubSpot if…
- Marketing and sales should run in one suite.
- You want to start on a free CRM and add paid plans as you grow.
- You want call recording and CRM autofill from $90 instead of $105 and $150.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is HubSpot cheaper than Dynamics 365?
To start, yes: HubSpot's CRM is free and Sales Hub Starter costs $7 a seat, against $65 for Dynamics 365 Sales. Both end at $150, though HubSpot's Professional and Enterprise add a $1,500–$3,500 onboarding fee.
Which one builds in quotes, orders and price lists?
Dynamics 365. Quotes, sales orders and price lists are built in from Professional at $65. HubSpot's quoting sits in the separate Revenue Hub, and it has no sales orders or price lists.
Which records sales calls?
Both, on higher plans. HubSpot records and transcribes from Sales Hub Professional at $90 a seat; Dynamics 365 from Enterprise at $105.
Can I connect Claude to Dynamics 365 or HubSpot?
HubSpot has MCP. Dynamics 365's Sales MCP server starts on Premium at $150, and Microsoft's docs say Claude Desktop isn't supported at this time.
Is there an alternative to Dynamics 365 and HubSpot for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- Dynamics 365, checked on 30 September 2026: Sales pricing, Conversation intelligence FAQ, Sales MCP server
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)