Close vs HubSpot: which CRM should you choose in 2026?
Close is a calling-first CRM with a built-in dialer; HubSpot is a marketing-led suite with a free CRM. Prices, calls, AI, quotes and messaging compared.
Published 5 October 2026 · Prices and features from each vendor's own pages
Close and HubSpot suit different kinds of sales team. Close is a calling-first CRM, with the dialer, email and SMS built in. HubSpot is a suite with a free CRM at its centre and marketing tools few rivals match.
Below, the two are compared on price, calls and AI, pipelines and automation, quoting and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
Close vs HubSpot at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  Close |  HubSpot |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $9 – $139per seat | $7 – $150per seat | $11.99 – $99per seat |
| Number of plans | 4 | 4 | 3 |
| Free trial | |||
| Billing | Billed annually | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | From$35/month | ||
| Quotes | Add-on | ||
| Sales orders | |||
| Sample tracking | |||
| Price lists | |||
| Meetings and calls | |||
| Meeting recording and transcripts | From$90/month | ||
| AI meeting summaries | |||
| AI follow-up email drafts | From$90/month | ||
| Meeting scheduler and call dialer | From$23.99/month | ||
| AI and automation | |||
| CRM fields filled in from calls | From$90/month | ||
| Connect Claude or ChatGPT (MCP) | |||
| Workflow automation | From$99/month | ||
| API and webhooks | From$23.99/month | ||
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | Add-on | ||
| Telegram conversations | |||
| Save LinkedIn profiles | From$150/month | ||
| Privacy and security | |||
| Single sign-on (SSO) | Google only | From$150/month | From$99/month |
Pricing: $9 to $139 against $7 to $150
Close has four plans from $9 on Solo to $139. HubSpot's Smart CRM is free, and its paid Sales Hub plans run from $7 on Starter to $150. The ranges are close, but they climb differently.
HubSpot's Professional and Enterprise plans add a one-off onboarding fee of $1,500 to $3,500. Close's cheapest plan has no pipeline: pipelines start on Essentials at $35.
Calls: where Close is strongest
Close records calls, has a built-in dialer and uses Chloe, its AI teammate, to summarise calls and update records, all on every plan. Power and Predictive dialling are available on higher plans, which is why it is the stronger pick for a high-volume calling team.
HubSpot has a dialer too, but call recording and transcripts start on Sales Hub Professional at $90 a seat, as do CRM fields filled in from calls. Meeting summaries are in HubSpot's entry plan.
Follow-ups, pipelines and automation
Close does not draft follow-up emails, so the rep writes each one. HubSpot drafts them from Professional at $90. On Close, workflows start on Growth at $99 a seat; HubSpot's workflows are in its entry plan.
HubSpot also has marketing automation that goes far beyond a sales CRM. Both support MCP, so Claude or ChatGPT can connect to the CRM.
Quotes and orders
Close has no quotes, sales orders, price lists or samples. HubSpot moved quoting into Revenue Hub, a separate product sold on top of Sales Hub, and has no sales orders, price lists or samples either.
For a team that sends quotes, that means a separate product on HubSpot and a spreadsheet or another tool next to Close.
Messaging and security
WhatsApp is included on Close and an add-on on HubSpot. Neither supports Telegram. Saving LinkedIn profiles is not offered on Close and starts at HubSpot's $150 tier.
Single sign-on on Close is Google only; HubSpot offers it on its $150 tier.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to Close and HubSpot
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Close nor HubSpot includes quotes, sales orders, sample tracking, price lists, AI follow-up drafts and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.
Quotes, samples and price lists in the CRM
We keep quotes, sample tracking, price lists and sales orders on the account and the deal, on every plan. When the buyer calls back, the quote and the sample are right there.
Close vs PromptLab, in full
The follow-up email, drafted for you
After each meeting, we write the summary and draft the follow-up email from what was said, ready to review. Before the next one, we prepare a brief on the account.
Close vs PromptLab, in full
Every meeting recorded from the first plan
We record meetings on every plan, in over 100 languages. By the time the call ends, the summary is written, the follow-up email is drafted and the deal is up to date.
HubSpot vs PromptLab, in full
Which should you choose?
Choose Close if…
- Your reps live on the phone and want a built-in dialer.
- You want call recording, summaries and CRM updates on every plan.
- You want WhatsApp on the entry plan.
Choose HubSpot if…
- Marketing and sales should run in one suite.
- You want to start on a free CRM and add paid hubs as you grow.
- You want workflows and follow-up email drafts, and can pay from $90 a seat for them.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is Close cheaper than HubSpot?
At the start, HubSpot is: its CRM is free and Starter is $7 a seat a month, against $9 for Close Solo, which has no pipeline. Close includes call recording on every plan, while HubSpot starts it at $90, but Close's workflows begin at $99.
Which suits a high-volume calling team, Close or HubSpot?
Close. It is a calling-first CRM with a built-in dialer, Power and Predictive dialling on higher plans, and call recording and AI summaries on every plan.
Does Close have workflow automation?
Yes, but only from the Growth plan at $99 a seat a month, billed annually. HubSpot includes workflows in its entry plan.
Do Close and HubSpot support WhatsApp and Telegram?
WhatsApp is included on Close and is an add-on on HubSpot. Neither supports Telegram.
Is there an alternative to Close and HubSpot for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- Close, checked on 30 September 2026: Pricing, Facts for AI agents, Security, Developer platform, Exporting data
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)