HubSpot vs monday CRM: which CRM should you choose in 2026?
HubSpot is a ready-made suite with a free CRM; monday CRM is built from boards you shape. Prices, quotes, AI, calls and messaging compared plan by plan.
Published 5 October 2026 · Prices and features from each vendor's own pages
HubSpot and monday CRM approach a CRM from opposite ends. HubSpot is a ready-made suite, with a free CRM and marketing tools few rivals match. monday CRM is built from boards and columns that you shape into a sales process, on the same platform as monday.com's project tools.
Below, the two are compared on price, setup, quoting, AI and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
HubSpot vs monday CRM at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  HubSpot |  monday CRM |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $7 – $150per seat | $12 – $28per seat | $11.99 – $99per seat |
| Number of plans | 4 | 4 | 3 |
| Free trial | |||
| Billing | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed annually; Ultimate is custom-priced | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | |||
| Quotes | Add-on | ||
| Sales orders | |||
| Sample tracking | |||
| Price lists | |||
| Meetings and calls | |||
| Meeting recording and transcripts | From$90/month | From$17/month | |
| AI meeting summaries | From$17/month | ||
| AI follow-up email drafts | From$90/month | From$17/month | |
| Meeting scheduler and call dialer | From$17/month | From$23.99/month | |
| AI and automation | |||
| CRM fields filled in from calls | From$90/month | From$17/month | |
| Connect Claude or ChatGPT (MCP) | |||
| Workflow automation | From$17/month | ||
| API and webhooks | From$17/month | From$23.99/month | |
| Conversations | |||
| Gmail and Outlook email sync | From$17/month | ||
| WhatsApp conversations | Add-on | ||
| Telegram conversations | |||
| Save LinkedIn profiles | From$150/month | ||
| Privacy and security | |||
| Single sign-on (SSO) | From$150/month | Enterprise plan | From$99/month |
Pricing: $7 to $150 against $12 to $28
HubSpot starts lower: its Smart CRM is free and Sales Hub Starter is $7 a seat a month. Its paid plans go up to $150. monday CRM also has four plans, from $12 on Basic to $28, with the top plan Ultimate custom-priced.
HubSpot's Professional and Enterprise plans add a one-off onboarding fee of $1,500 to $3,500. monday CRM's price ladder is much flatter, so the cost of reaching the features you want is smaller.
Boards you shape against a suite that is ready
monday CRM is the friendliest way to build a CRM from boards, columns and statuses. The flexibility is real, but someone has to design the sales process and then maintain it. It suits a company that already runs on monday.com and wants sales on the same boards.
HubSpot arrives as a suite and extends into marketing, where its automation goes far beyond a sales CRM. The choice is between building the shape you want and accepting a suite's shape.
Quotes and orders
monday CRM includes quotes from its $12 Basic plan. HubSpot moved quoting into Revenue Hub, a separate product sold on top of Sales Hub, so it is an add-on.
Neither offers sales orders, price lists or sample tracking. Teams selling products tend to rebuild those as extra boards on monday or keep them in spreadsheets next to HubSpot.
Calls, meetings and AI
monday CRM gathers its AI features on Standard at $17 a seat: call recording, meeting summaries, follow-up drafts and CRM fields filled in from calls. Automations and email sync start there too.
HubSpot includes AI meeting summaries from its entry plan, but call recording, follow-up drafts and filling CRM fields from calls start on Sales Hub Professional at $90. Both support MCP for Claude or ChatGPT.
Messaging, LinkedIn and security
monday CRM supports neither WhatsApp nor Telegram, so those conversations stay off the board. HubSpot sells WhatsApp as an add-on and does not support Telegram.
HubSpot saves LinkedIn profiles from its $150 tier and offers single sign-on there too. monday has no LinkedIn saving and keeps single sign-on for its Enterprise plan.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to HubSpot and monday CRM
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither HubSpot nor monday CRM includes sales orders, sample tracking, price lists, meeting recording, AI follow-up drafts and CRM fields filled in from calls. PromptLab has all of them on every plan, from $11.99 a user a month.
Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Built around deals, not boards
We're a sales CRM from the first screen. Deals move through pipelines linked to the account, its contacts and its quotes, with tasks and workflow automation on every plan.
monday CRM vs PromptLab, in full
Every meeting recorded from the first plan
We record meetings on every plan, in over 100 languages. By the time the call ends, the summary is written, the follow-up email is drafted and the deal is up to date.
HubSpot vs PromptLab, in full
Which should you choose?
Choose HubSpot if…
- Marketing and sales should run in one suite.
- You want a ready-made suite rather than boards to design.
- You want to start on a free CRM and add paid hubs as you grow.
Choose monday CRM if…
- Your company already runs on monday.com and wants sales on the same boards.
- You want quotes from a $12 plan and a flatter price ladder to $28.
- You'd rather shape the sales process yourself than adopt a suite's shape.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is monday CRM cheaper than HubSpot?
For the features beyond the basics, usually. monday CRM runs from $12 to $28 a user a month, with its AI and automation from $17, while HubSpot's call recording starts at $90 and its Professional and Enterprise plans add a $1,500–$3,500 onboarding fee. HubSpot's free CRM and $7 Starter plan cost less at the very start.
How do HubSpot and monday CRM differ in setup?
monday CRM is described as the friendliest way to build a CRM from boards, but you have to design the process yourself. HubSpot arrives as a ready-made suite instead.
Does monday CRM include quotes?
Yes, from its Basic plan at $12 a seat a month, billed annually. HubSpot sells quoting through the separate Revenue Hub.
Do HubSpot and monday CRM support WhatsApp and Telegram?
monday CRM supports neither. HubSpot sells WhatsApp as an add-on and does not support Telegram.
Is there an alternative to HubSpot and monday CRM for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)
- monday CRM, checked on 30 September 2026: Pricing, CRM overview, monday.com for Enterprise