Copper vs HubSpot: which CRM is the better fit in 2026?
Copper runs inside Gmail from $23 a seat; HubSpot starts free and adds marketing. Plans, quotes, call recording, AI and fees compared from vendor pages.
Published 5 October 2026 · Prices and features from each vendor's own pages
Copper and HubSpot are both CRMs, aimed at different habits. Copper is the CRM for Google Workspace teams, running inside Gmail and Calendar. HubSpot is an all-in-one suite with a free CRM and marketing tools few rivals match.
Below, the two are compared on price, how they fit your inbox, quotes, calls and AI, and messaging. Every figure comes from the vendors' own pricing and product pages; prices are per user a month, billed annually, unless we say otherwise.
Copper vs HubSpot at a glance
With PromptLab in the third column, so you can see where it fits.
| Checked on 30 September 2026 |  Copper |  HubSpot |  PromptLab |
|---|---|---|---|
| Pricing | |||
| Paid plans, a month | $23 – $99per seat | $7 – $150per seat | $11.99 – $99per seat |
| Number of plans | 3 | 4 | 3 |
| Free trial | |||
| Billing | Billed annually | Billed annually, plus a $1,500–$3,500 onboarding fee | Billed monthly |
| Import from CSV and Excel | |||
| Sales management | |||
| Deal pipelines | |||
| Quotes | Via marketplace | Add-on | |
| Sales orders | |||
| Sample tracking | |||
| Price lists | |||
| Meetings and calls | |||
| Meeting recording and transcripts | From$90/month | ||
| AI meeting summaries | |||
| AI follow-up email drafts | From$59/month | From$90/month | |
| Meeting scheduler and call dialer | Via marketplace | From$23.99/month | |
| AI and automation | |||
| CRM fields filled in from calls | From$90/month | ||
| Connect Claude or ChatGPT (MCP) | |||
| Workflow automation | From$59/month | ||
| API and webhooks | From$59/month | From$23.99/month | |
| Conversations | |||
| Gmail and Outlook email sync | |||
| WhatsApp conversations | Via marketplace | Add-on | |
| Telegram conversations | |||
| Save LinkedIn profiles | From$150/month | ||
| Privacy and security | |||
| Single sign-on (SSO) | From$99/month | From$150/month | From$99/month |
Pricing: a free CRM against a $23 start
Copper has three plans, from $23 to $99 a seat. HubSpot's Smart CRM is free, and its Sales Hub has plans from $7 on Starter to $150.
HubSpot is cheaper to start. Its Professional and Enterprise plans carry a one-off onboarding fee of $1,500 to $3,500. Count that fee when you compare the two at the upper tiers.
Living in Gmail, or in a suite
Copper runs inside Gmail and Calendar, adds prospects from LinkedIn without switching tabs, and syncs Drive and Contacts on every plan. It also tracks projects next to deals. For a small team that lives in Gmail, it is a light CRM to adopt.
HubSpot is a suite, not an inbox add-on. Its free CRM sits at the centre of marketing, sales and service hubs, and its marketing automation goes far beyond a sales CRM. If marketing and sales must run together, that is its case.
Quotes, orders and contact limits
Neither includes quotes on the entry plan. In Copper they come from a marketplace app such as PandaDoc; in HubSpot they now sit in Revenue Hub, a separate product sold on top of Sales Hub. Neither has sales orders, price lists or sample tracking.
Copper's Basic plan, at $23, stops at 2,500 contacts.
Calls, AI and MCP
Copper has no meeting recording, no AI summaries, no CRM autofill and no MCP. Follow-up drafts start on Professional at $59.
HubSpot records and transcribes calls from Sales Hub Professional at $90 a seat, which is also where follow-up drafts and CRM autofill start. Meeting summaries are available on its entry plan, and it has MCP for connecting AI assistants.
Automation, messaging and security
Workflows and API access start on Copper's Professional plan at $59; on HubSpot, both are available from the start. The dialer comes with HubSpot and via marketplace on Copper.
WhatsApp is a marketplace app on Copper and an add-on on HubSpot; neither supports Telegram. LinkedIn is built into Copper, while HubSpot keeps it for the $150 tier, which is also where its single sign-on starts. Copper's SSO begins at $99.
We make PromptLab, so here is where it fits.
Where PromptLab fits next to Copper and HubSpot
PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Copper nor HubSpot includes quotes, sales orders, sample tracking, price lists, meeting recording and AI follow-up drafts. PromptLab has all of them on every plan, from $11.99 a user a month.
Every inbox captured, not just Gmail
We capture email from Gmail, Outlook and any IMAP mailbox on every plan, and file each message on the right contact. A mixed team still gets one history per customer.
Copper vs PromptLab, in full
Quotes without a second hub
PromptLab keeps quotes, price lists and sales orders on the account and the deal, from the $11.99 Basic plan. There is nothing extra to buy and no custom object to build first.
HubSpot vs PromptLab, in full
Quotes and orders without a second app
Quotes, price lists and sales orders sit on the account and the deal with us, from the Basic plan up. Reps quote from the customer's price list and follow the order in the same record.
Copper vs PromptLab, in full
Which should you choose?
Choose Copper if…
- Your team works in Gmail and Google Calendar all day.
- You want a light CRM that tracks projects next to deals.
- LinkedIn prospecting is built in, and you can skip recording and MCP.
Choose HubSpot if…
- Marketing and sales should run in one suite.
- You want to start on a free CRM and add paid hubs as you grow.
- Call recording, AI follow-ups and MCP matter, and you can budget for the onboarding fee.
Choose PromptLab if…
- You sell products, and deals run on quotes, price lists, samples and orders.
- You want every meeting recorded, summarised and written into the CRM on every plan.
- Buyers answer on WhatsApp or Telegram as well as email.
Frequently asked questions
Is Copper cheaper than HubSpot?
Not at the start: HubSpot's CRM is free and Sales Hub Starter is $7 a seat, against $23 for Copper's Basic plan. At the top, Copper's plans end at $99 and HubSpot's at $150, and HubSpot's Professional and Enterprise add a $1,500–$3,500 onboarding fee.
Does Copper work with Outlook?
Copper is built around Gmail, and Gmail is the only inbox it syncs. It is the CRM for Google Workspace teams.
Which records sales calls?
HubSpot, from Sales Hub Professional at $90 a seat. Copper has no meeting recording and no AI summaries.
Do Copper and HubSpot have an MCP server?
HubSpot has MCP. Copper doesn't offer MCP.
Is there an alternative to Copper and HubSpot for teams that sell products?
PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.
Sources
- Copper, checked on 30 September 2026: Pricing, Integrations, Homepage
- HubSpot, checked on 30 September 2026: Sales Hub pricing, Revenue Hub quote software, WhatsApp integration, MCP servers, Single sign-on (SSO)