Dynamics 365 Sales vs Zoho CRM: which CRM should you choose in 2026?

Dynamics 365 Sales suits Microsoft companies; Zoho CRM is the low-cost pick in a suite of 50+ apps. Prices, quotes, AI and messaging compared plan by plan.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

Dynamics 365Paid from $65/seat

Choose it if your company runs on Microsoft and you want the CRM inside Outlook and Teams.

Zoho CRMPaid from $14/seat

Choose it if you want the lowest price, or a free plan for three users.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Dynamics 365 Sales is the natural CRM for a company already on Microsoft: it works inside Outlook and Teams, with quotes, price lists and orders built in. Zoho CRM is the value pick among the big generalists: free for three users, inside a suite of more than 50 Zoho apps.

Below, the two are compared on price, ecosystem, quotes and orders, calls and AI, and messaging and security. Every figure comes from the vendors' own pages. Prices are per user a month, billed annually.

Dynamics 365 vs Zoho CRM at a glance

With PromptLab in the third column, so you can see where it fits.

Dynamics 365 vs Zoho CRM, with PromptLab: prices and features
Checked on 30 September 2026	Dynamics 365	Zoho CRM	PromptLab
Pricing
Paid plans, a month	$65 – $150per seat	$14 – $52per seat	$11.99 – $99per seat
Number of plans	3	4	3
Free trial
Billing	Billed annually	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines
Quotes		From$23/month
Sales orders		From$23/month
Sample tracking
Price lists		From$23/month
Meetings and calls
Meeting recording and transcripts	From$105/month	Via marketplace
AI meeting summaries	From$105/month
AI follow-up email drafts	From$105/month	From$23/month
Meeting scheduler and call dialer	From$105/month	Via marketplace	From$23.99/month
AI and automation
CRM fields filled in from calls	From$150/month	From$40/month
Connect Claude or ChatGPT (MCP)	From$150/month
Workflow automation
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations	Add-on
Telegram conversations
Save LinkedIn profiles	Add-on	From$23/month
Privacy and security
Single sign-on (SSO)		From$40/month	From$99/month

Pricing: $65 to $150 against $14 to $52

Dynamics 365 Sales has three plans from $65 to $150 a user a month. Zoho CRM's four paid plans run from $14 to $52, and it's free for up to three users. Both come with a free trial.

Zoho's top plan, at $52, costs less than Dynamics' first at $65. For quoting, a product team pays $23 a user on Zoho against $65 on Dynamics.

Microsoft's stack against Zoho's suite

Dynamics 365 is part of Microsoft's family of business apps, ERP included, which is the point for a company standardised on Microsoft. Setting it up means decisions on environments, security roles, licences and Copilot credits, and many companies bring in a Microsoft partner.

Zoho's strength is breadth. More than 50 apps, from Books to Desk, sit next to the CRM, so accounting and a help desk can come from the same vendor.

Quotes, orders and price lists

Both build quotes, sales orders and price lists into the CRM: Dynamics 365 Sales from Professional at $65, Zoho CRM from $23, where price lists are called price books.

Neither tracks samples. A team that sends trial batches records them in a spreadsheet on either one.

Calls, meeting AI and MCP

Dynamics starts call recording, summaries, drafts and a dialer on Enterprise at $105, and CRM autofill and MCP on Premium at $150. Its MCP server needs Copilot Studio admin rights and Copilot credits, and Microsoft's docs say Claude Desktop isn't supported at this time.

Zoho records calls and dials through marketplace telephony apps, and offers no AI meeting summaries. Follow-up drafts start at $23, CRM autofill at $40, and MCP comes with every plan.

WhatsApp, LinkedIn and sign-on

WhatsApp works inside Zoho CRM and is an add-on on Dynamics. LinkedIn tools are an add-on on Dynamics and start at $23 on Zoho. Neither supports Telegram.

Dynamics includes single sign-on. Zoho starts it at $40.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Dynamics 365 nor Zoho CRM includes sample tracking, meeting recording, AI meeting summaries, AI follow-up drafts, CRM fields filled in from calls and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.

Set up by your team in a day
PromptLab is self-serve. Start the 14-day trial, import accounts and contacts from a spreadsheet, and quotes, price lists and meeting recording are ready the same day.
Dynamics 365 vs PromptLab, in full
Samples, quotes and orders on the first plan
On our $11.99 Basic plan, quotes, sales orders, price lists and sample tracking all sit on the account and the deal. Before quoting, a rep can see which samples went out.
Zoho CRM vs PromptLab, in full
Claude and ChatGPT on every plan
On every plan, we connect Claude or ChatGPT over MCP with your own login. It looks up and updates accounts, deals and tasks with exactly the access you have.
Dynamics 365 vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Dynamics 365 if…

Your company runs on Microsoft and you want the CRM inside Outlook and Teams.
Quotes, orders and price lists should be built in from $65.
You have IT staff or a partner to configure it.

Choose Zoho CRM if…

You want the lowest price, or a free plan for three users.
You'd like accounting and a help desk from the same vendor.
You want WhatsApp and MCP on the entry plan.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Zoho CRM cheaper than Dynamics 365?

Yes. Zoho CRM's paid plans run from $14 to $52 a user a month, and it's free for three users. Dynamics 365 Sales runs from $65 to $150, both billed annually.

Does Zoho CRM have a free plan?

Yes, for up to three users. Paid plans start at $14 a user a month, billed annually.

Does Dynamics 365 Sales work with Claude?

Its Sales MCP server starts on Premium at $150 a user a month, needs Copilot Studio admin rights and Copilot credits, and Microsoft's docs say Claude Desktop isn't supported at this time. Zoho CRM includes MCP on every plan.

Do Dynamics 365 and Zoho CRM support WhatsApp?

WhatsApp works inside Zoho CRM and is an add-on on Dynamics 365 Sales. Neither supports Telegram.

Is there an alternative to Dynamics 365 and Zoho CRM for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.