Close vs Salesforce: which CRM should you choose in 2026?

Close is a calling-first CRM with a built-in dialer; Salesforce is a configurable platform. Prices, calling, quotes, AI and messaging compared plan by plan.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

ClosePaid from $9/seat

Choose it if your reps spend the day on the phone and want a built-in dialer.

SalesforcePaid from $25/seat

Choose it if you need a platform with custom objects, flows and a large partner network.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Close starts with the phone. Its dialer, email and SMS are built in, and Chloe, its AI teammate, summarises calls and updates records on every plan. Salesforce starts with the platform: custom objects, flows and AppExchange, set up by an admin or a partner.

Below, the two are compared on price, calling, pipelines and quotes, setup, and integrations and security. Every figure comes from the vendors' own pages. Prices are per user a month, billed annually.

Close vs Salesforce at a glance

With PromptLab in the third column, so you can see where it fits.

Close vs Salesforce, with PromptLab: prices and features
Checked on 30 September 2026	Close	Salesforce	PromptLab
Pricing
Paid plans, a month	$9 – $139per seat	$25 – $550per seat	$11.99 – $99per seat
Number of plans	4	5	3
Free trial
Billing	Billed annually	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines	From$35/month
Quotes		From$100/month
Sales orders		From$100/month
Sample tracking
Price lists		From$100/month
Meetings and calls
Meeting recording and transcripts		Add-on
AI meeting summaries		Add-on
AI follow-up email drafts		Add-on
Meeting scheduler and call dialer		Add-on	From$23.99/month
AI and automation
CRM fields filled in from calls		From$195/month
Connect Claude or ChatGPT (MCP)		From$195/month
Workflow automation	From$99/month
API and webhooks		From$195/month	From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations		Add-on
Telegram conversations
Save LinkedIn profiles		Via marketplace
Privacy and security
Single sign-on (SSO)	Google only		From$99/month

Pricing: $9 to $139 against $25 to $550

Close has four plans from $9 to $139 a seat. Salesforce has five editions from $25 to $550. Both offer a free trial.

Neither entry price tells the whole story. Close's $9 Solo plan has no pipeline, since pipelines begin on Essentials at $35. On Salesforce, quotes need Pro Suite at $100, and call recording is a $50 add-on on top.

Calling and call recording

Close is the stronger pick for a calling team. The dialer is built in, with Power and Predictive dialling on higher plans, and call recording, call summaries and CRM autofill come with every plan. It doesn't draft follow-up emails.

On Salesforce, call recording, summaries and follow-up drafts sit in Sales Engagement, an add-on at $50 a user a month, and the dialer is an add-on too. Filling CRM fields from calls starts at $195.

Pipelines, workflows and quotes

Close has no quotes, sales orders or price lists, so a quote goes out from a spreadsheet the CRM never sees. Its workflows start on Growth at $99.

Salesforce includes pipelines and workflows in every edition, and starts quotes, price lists and orders on Pro Suite at $100. Neither tracks samples; on Salesforce, that means building a custom object.

Setup and what you have to build

Close is ready for a calling team as it comes: the dialer, email and SMS are built in, and Chloe works on every plan.

Salesforce is the most configurable CRM there is, with Agentforce AI and AppExchange for almost any integration. The price of that range is the rollout: objects, flows and layouts, usually with an admin or an implementation partner.

MCP, API, WhatsApp and security

Close includes MCP and its API on every plan, along with WhatsApp. Salesforce starts MCP and API access at $195 and sells WhatsApp as an add-on.

Neither supports Telegram. Close offers Google sign-in only, while Salesforce includes single sign-on. For LinkedIn, Close has nothing built in and Salesforce relies on its marketplace.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Close nor Salesforce includes quotes, sales orders, sample tracking, price lists, AI follow-up drafts and Telegram. PromptLab has all of them on every plan, from $11.99 a user a month.

Quotes, samples and price lists in the CRM
We keep quotes, sample tracking, price lists and sales orders on the account and the deal, on every plan. When the buyer calls back, the quote and the sample are right there.
Close vs PromptLab, in full
Quotes, price lists and orders on day one
PromptLab ships quotes, price lists, sales orders and sample tracking on the $11.99 Basic plan. They sit on the account and the deal, ready as soon as your customers are imported.
Salesforce vs PromptLab, in full
The follow-up email, drafted for you
After each meeting, we write the summary and draft the follow-up email from what was said, ready to review. Before the next one, we prepare a brief on the account.
Close vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Close if…

Your reps spend the day on the phone and want a built-in dialer.
You want recording, summaries and autofill without an add-on.
You want MCP, the API and WhatsApp included on every plan.

Choose Salesforce if…

You need a platform with custom objects, flows and a large partner network.
Quotes, price lists and orders should sit in the same CRM from $100.
You have an admin or partner to build and maintain it.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Close cheaper than Salesforce?

On list price, yes. Close runs from $9 to $139 a seat a month and Salesforce from $25 to $550, both billed annually. Close's $9 Solo plan has no pipeline, though; pipelines start at $35.

Does Close have a built-in dialer?

Yes, on every plan, with Power and Predictive dialling on higher plans. On Salesforce, the dialer is an add-on.

Does Salesforce have call recording?

Yes, but through Sales Engagement, an add-on at $50 a user a month. Close records calls on every plan.

Does Close have quotes like Salesforce?

No. Close doesn't offer quotes, sales orders or price lists. Salesforce starts all three on Pro Suite at $100 a user a month, billed annually.

Is there an alternative to Close and Salesforce for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.