Close vs Dynamics 365 Sales: which CRM should you choose in 2026?

Close is a calling-first CRM from $9; Dynamics 365 Sales is Microsoft's CRM from $65. Prices, quotes, call recording, AI and messaging compared plan by plan.

Published 6 October 2026. Prices and features from each vendor's own pages.

The short answer

ClosePaid from $9/seat

Choose it if call recording and AI summaries matter on a small budget.

Dynamics 365Paid from $65/seat

Choose it if you're a Microsoft company working in Outlook and Teams.

PromptLabPaid from $11.99/seat

Choose it if you sell products, and deals run on quotes, price lists, samples and orders.

Our pick for product teams

Close and Dynamics 365 Sales are a long way apart. Close is a calling-first CRM, with the dialer, email and SMS built in. Dynamics 365 Sales is the natural CRM for a Microsoft company, working inside Outlook and Teams.

Below, the two are compared on price, setup, quotes and orders, calls and AI, and messaging. Every figure comes from the vendors' own pages; prices are per user a month, billed annually.

Close vs Dynamics 365 at a glance

With PromptLab in the third column, so you can see where it fits.

Close vs Dynamics 365, with PromptLab: prices and features
Checked on 30 September 2026	Close	Dynamics 365	PromptLab
Pricing
Paid plans, a month	$9 – $139per seat	$65 – $150per seat	$11.99 – $99per seat
Number of plans	4	3	3
Free trial
Billing	Billed annually	Billed annually	Billed monthly
Import from CSV and Excel
Sales management
Deal pipelines	From$35/month
Quotes
Sales orders
Sample tracking
Price lists
Meetings and calls
Meeting recording and transcripts		From$105/month
AI meeting summaries		From$105/month
AI follow-up email drafts		From$105/month
Meeting scheduler and call dialer		From$105/month	From$23.99/month
AI and automation
CRM fields filled in from calls		From$150/month
Connect Claude or ChatGPT (MCP)		From$150/month
Workflow automation	From$99/month
API and webhooks			From$23.99/month
Conversations
Gmail and Outlook email sync
WhatsApp conversations		Add-on
Telegram conversations
Save LinkedIn profiles		Add-on
Privacy and security
Single sign-on (SSO)	Google only		From$99/month

Pricing: $9 to $139 against $65 to $150

Close has four plans: Solo at $9, Essentials at $35, Growth at $99, and a top plan at $139. Dynamics 365 Sales has three: Professional at $65, Enterprise at $105 and Premium at $150. Both offer a free trial.

Close's entry plan costs $56 less than the Dynamics entry plan, and its top plan $11 less. The low entry has limits: Close's pipelines start at $35 and its workflows at $99, while Dynamics 365 Sales includes both from $65.

Setup and who it's built for

Dynamics 365 Sales gives an admin a lot to decide, from environments and security roles to licences and Copilot credits, and many companies bring in a Microsoft partner. It suits a company standardised on Microsoft, especially one on a Dynamics ERP with IT staff to configure it.

Close is a single focused tool for the sales conversation, with an AI teammate, Chloe, that summarises calls and updates records on every plan.

Quotes, orders and price lists

Dynamics 365 Sales has quotes, sales orders and price lists built in from its $65 plan. Close has none of the three.

For a team that sells products, that's the biggest difference between them. Neither tracks samples.

Calls, meetings and AI

Close records calls, summarises them, fills in CRM fields and includes a dialer on every plan. On Dynamics 365 Sales, recording, summaries, follow-up drafts and the dialer start on Enterprise at $105, and CRM autofill and MCP on Premium at $150.

Close's gap here is follow-up email drafts, which it doesn't offer. Its MCP comes on every plan, while the Dynamics 365 Sales MCP server also needs Copilot Studio admin rights and Copilot credits, and Microsoft's docs say Claude Desktop isn't supported at this time.

Messaging, LinkedIn and sign-on

WhatsApp works with Close and is an add-on on Dynamics 365 Sales. LinkedIn tools are an add-on there too, and Close has no built-in way to save profiles. Neither supports Telegram.

Dynamics 365 Sales includes single sign-on. Close offers Google sign-in only.

We make PromptLab, so here is why product teams pick it over both.

Why PromptLab is the better choice for teams that sell products

PromptLab is a CRM for B2B teams that sell products. On their entry plans, neither Close nor Dynamics 365 includes sample tracking, AI follow-up drafts, Telegram and LinkedIn profile saving. PromptLab has all of them on every plan, from $11.99 a user a month.

Quotes, samples and price lists in the CRM
We keep quotes, sample tracking, price lists and sales orders on the account and the deal, on every plan. When the buyer calls back, the quote and the sample are right there.
Close vs PromptLab, in full
Set up by your team in a day
PromptLab is self-serve. Start the 14-day trial, import accounts and contacts from a spreadsheet, and quotes, price lists and meeting recording are ready the same day.
Dynamics 365 vs PromptLab, in full
The follow-up email, drafted for you
After each meeting, we write the summary and draft the follow-up email from what was said, ready to review. Before the next one, we prepare a brief on the account.
Close vs PromptLab, in full

Try PromptLab free14-day free trial on Basic and Professional.

Which should you choose?

Choose Close if…

Call recording and AI summaries matter on a small budget.
You want a dialer on every plan and WhatsApp without an add-on.
You want Claude or ChatGPT connected without a $150 plan.

Choose Dynamics 365 if…

You're a Microsoft company working in Outlook and Teams.
You need quotes, sales orders and price lists from $65.
You want full single sign-on and a wider business-app family.

Choose PromptLab if…

You sell products, and deals run on quotes, price lists, samples and orders.
You want every meeting recorded, summarised and written into the CRM on every plan.
Buyers answer on WhatsApp or Telegram as well as email.

Frequently asked questions

Is Dynamics 365 Sales more expensive than Close?

Yes, at both ends. Dynamics 365 Sales is $65 to $150 a user a month, billed annually, against $9 to $139 for Close. Its entry plan costs $56 more than Close's Solo, and its top plan $11 more than Close's.

Does Close have quotes and sales orders?

No. Close has no quotes, sales orders or price lists. Dynamics 365 Sales includes all three from its $65 plan.

Which includes call recording, Close or Dynamics 365 Sales?

Close includes recording and AI call summaries on every plan. On Dynamics 365 Sales they start on Enterprise at $105 a user a month.

Do Close and Dynamics 365 Sales support WhatsApp?

Close works with WhatsApp. On Dynamics 365 Sales it's an add-on. Neither supports Telegram.

Is there an alternative to Close and Dynamics 365 for teams that sell products?

PromptLab. It is a CRM for B2B teams that sell products, with quotes, price lists, sales orders and sample tracking, recorded and summarised meetings, and email, WhatsApp and Telegram in one inbox, on every plan from $11.99 a user a month with a 14-day free trial.